eFuture Schedules 2012 Third Quarter Earnings Release on Monday, November 19, 2012

BEIJING, Nov. 6, 2012 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it will release its financial results for the third quarter ended September 30, 2012 on Monday, November 19, 2012 after the US market closes. The earnings press release will be available on the investor relations page at http://ir.e-future.com.cn.

Following the earnings announcement, Company's senior management will host a conference call on Tuesday, November 20, 2012 at 8:00 a.m. (Eastern)/ 5:00 a.m. (Pacific)/ 9:00 p.m. (Beijing/Hong Kong) to discuss its quarterly results and recent business activities.

To access the conference call, please dial:
Toll Free:
U.S. 1-866-519-4004
Hong Kong 800-930-346
International 65-6723-9381
China 400-620-8038 / 800-819-0121
Hong Kong 852-2475-0994
U.S. 1-718-354-1231
Passcode: eFuture

Please dial in at least 10 minutes before the call to ensure timely participation.

The Company will also broadcast a live audio webcast of the conference call. The webcast will be available at http://ir.e-future.com.cn.

Following the earnings conference call, an archive of the call will be available by dialing:
Toll Free:
U.S. 1-866-214-5335
China North 1080-0714-0386
China South 1080-0140-0386
Hong Kong 800-901-596
International Toll: 61-2-8235-5000
Replay Passcode: 57311154
Available Time: 11:00 a.m. November 20, 2012 EST – 07:59 a.m. November 28, 2012 EST


eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. For more information about eFuture, please visit http://www.e-future.com.cn.


This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, 2012 financial outlook and quotations from management in this announcement, as well as strategic and operational plans, contain forward-looking statements. eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture's anticipated growth strategies; eFuture's future business development, results of operations and financial condition; expected changes in the Company's revenue and certain cost or expense items; eFuture's ability to attract clients and leverage its brand; trends and competition in the software industry; the Company's ability to control expenses and maintain profit margins; the Company's ability to hire, train and retain qualified managerial and other employees; the Company's ability to develop new software and pilot new business models at desirable locations in a timely and cost-effective manner; the performance of third parties under contracts with the Company; the expected growth of the Chinese economy software market in retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.

Further information regarding these and other risks will be included in eFuture's annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of November 6, 2012, and the Company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

CONTACT: INVESTOR CONTACT: Troe Wen Company Secretary eFuture Information Technology Inc. T: +86-10-5293-7699 E: ir@e-future.com.cnSource:eFuture Information Technology Inc.