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Lyris Gifts Customers With Services Designed to Boost Holiday Campaign Success

EMERYVILLE, Calif., Nov. 6, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI) today announced its comprehensive Holiday Readiness Review program to help its leading customers optimize digital marketing campaign success in advance of the holiday season. By delivering consulting services for email marketing optimization including campaign creative and strategy audit, deliverability best practices, and mobile optimization, Lyris customers will be able to execute higher-performing digital marketing campaigns.

"We understand the pressure on digital marketers during the holiday season to assure that each intended message actually lands in customers' inboxes and not in their spam folders," said Nello Franco, SVP of Customer Success, Lyris. "When it comes to deliverability, it's creativity, compliance and customer respect that will get your messages into the inbox this holiday season. And, we want to help our customers make sure they are optimizing every campaign to influence purchasing at every touch."

The Lyris Holiday Readiness Review consulting package includes:

  • Email Creative and Strategy Audit –Email campaign strategy review, including detailed analysis and recommendations on audience segmentation, personalization, triggers, and creative design.
  • Delivery View – Deliverability engagement that helps ensure campaigns reach their destination throughout the holiday season with proactive monitoring of key delivery metrics, immediate removal of blocks, and bi-weekly consulting sessions.
  • Mobile Optimization – Optimizes engagement and conversion across all mobile devices complete with tracking tags, delivery data, reporting and benchmarks to industry standards.

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About Lyris

Lyris, Inc. is a leading global provider of digital marketing solutions that helps companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris ONE, Lyris HQ, Lyris LM - combined with customer-focused services and support.

CONTACT: Press contact: Danielle Tarp, Blanc & Otus for Lyris 415.856.5182 dtarp@blancandotus.comSource:Lyris, Inc.