Cradle to Cradle's William McDonough, Bridgett Luther to Discuss Safe, Healthy Materials Initiatives at Greenbuild


Who: Cradle to Cradle Products Innovation Institute, featuring

William McDonough, designer, sustainability leader, co-author, Cradle to Cradle

Bridgett Luther, president, Cradle to Cradle Products Innovation Institute

Tom Darden, executive director, Make It Right

Jeff Oberdorfer, executive director, First Community Housing

What: Media event to launch Product Innovation Challenge, discuss new era of Cradle to Cradle certification

WHEN: Wednesday, November 14, 2012

10:30 a.m. – 11:30 a.m.

WHERE: Moscone Center, North Hall, Room 111

747 Howard Street, San Francisco, CA 94103

WHY: Announce the first public version of Cradle to Cradle certification and a new Product Innovation Challenge with $250,000 in prize money to be awarded to three winners for creating Cradle to Cradle inspired materials for safe, affordable, and healthy homes. Discuss how C2C certification aligns with LEED Version 4.

About the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute is a nonprofit organization that was co-founded by William McDonough and Michael Braungart based on 30 years of work with industry. Its mission is to bring about a large-scale transformation in the way we make things. Through Cradle to Cradle certification, the Institute provides a continuous improvement quality standard to guide product manufacturers and designers toward making safe and healthy things for our world. Visit

About Make It Right

Founded by Brad Pitt, Make It Right builds Cradle to Cradle inspired homes and buildings for communities in need. Visit

Jim Breitinger

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Source: Cradle to Cradle(R)