Ifbyphone Introduces "Inquire" to Bring Call Tracking and Lead Response to Small Businesses

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CHICAGO, Nov. 8, 2012 (GLOBE NEWSWIRE) -- Ifbyphone, the leader in voice-based marketing automation, today announced the launch of Ifbyphone Inquire. As the newest product in Ifbyphone's suite of services, Inquire simplifies call tracking and lead response—in an affordable, easy to use web and tablet friendly interface—focused on delivering a cost-effective solution to small businesses.

When small businesses receive a lead—typically as a phone call or email—most marketers cannot determine which marketing activities or channels generated the lead. Without this insight, a small business marketer cannot determine where to invest more money: online marketing, print ads or other marketing alternatives.

Ifbyphone Inquire is designed specifically with the micro business in mind, including sole proprietors, real estate agents and self-employed business owners. For $13 a month, micro businesses can easily track the source of every phone and email lead so they know which marketing campaigns are most effective. The product simplifies lead tracking so micro business owners can focus more time on interacting directly with prospects—and growing their businesses.

The lead response feature of Inquire instantly finds and connects a sales person with online leads. When a web form is submitted or an email sent, the system immediately calls a sales rep. Once connected, the information from the online form is read to the company representative, who can then say, 'yes' into the phone to instantly connect with the prospect. In this way, the sales team member can talk with a prospect moments after that person has expressed interest in a company's products or services.

"Often, leads are overlooked for hours or even days, which may cause the prospect to lose interest or move on to a competitor," said Irv Shapiro, CEO at Ifbyphone. "With Inquire, small businesses can start a live conversation with potential leads while they are still online and engaged in the company's products or services."

Ad tracking helps businesses understand the advertisements that are driving leads. Inquire's real-time online dashboard and reports show the top performing lead sources and display the count of phone leads or email leads generated by each source, such as company website, online advertisement, print advertisement and more.

Inquire is easy to use and can be set up in minutes. The simple online interface can be accessed from any browser or iPad, and in just a few clicks users can add a new lead source or authorized user. Business owners will now know the cost of each incoming lead because Inquire reports show specific costs per ad.

"We developed Inquire to make call tracking and lead response easy and affordable for virtually any U.S. business," said Shapiro. "While large enterprises have long used call tracking technology, Inquire fills a gap in the marketplace, helping small businesses respond to leads instantly and only spend money on ads that drive leads."

Inquire takes advantage of similar Ifbyphone applications used by more than 3,500 U.S. businesses including HHGregg, Batteries Plus, Cancer Treatment of America, and numerous Fortune 500 brands. Inquire comes with a 14-day free trial, no credit card required. Pricing then starts at $12.95 per month, with a month-to-month contract and no cancellation fee.

For more information about Ifbyphone Inquire, visit http://public.ifbyphone.com/inquire-features/

About Ifbyphone®

Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates sales and service calls — including ad tracking, lead distribution, hosted IVR, and voice broadcasting. The Ifbyphone suite is a set of software-as-a-service applications implemented easily across an organization to drive sales and improve customer interactions. Companies of all sizes and across all industries use the Ifbyphone platform, including direct response, health care, real estate, home services, and a variety of marketing applications.

CONTACT: Ifbyphone(R) Media Contact: Meghan Reilly +1 (312) 445-9926; meghan.reilly@walkersands.com Ifbyphone(R) Contact: Jason Ferrara +1 (312) 765-7977; jferrara@ifbyphone.com

Source: Ifbyphone