Precision Dialogue Announces the Rebranding of Its Marketing Services Platform

CHICAGO, Nov. 9, 2012 (GLOBE NEWSWIRE) -- Precision Dialogue, the fast-growing parent of Northwest Mailing Service and Metrics Marketing Group, announced a rebranding strategy executed to align its collective service offering under a unified brand platform. Precision Dialogue Marketing (formerly Metrics Marketing Group, Westlake, OH) will remain focused on professional services related to analytics, consulting, research, data management, digital and channel agnostic marketing. Precision Dialogue Direct (formerly Northwest Mailing Service, Chicago, IL) will continue to provide comprehensive lettershop, fulfillment, and optimized innovative mailing solutions.

"Over the past three years, we have expanded our services to better address our customers' needs as the prevailing trend toward more integrated marketing intensifies," explained Tom Ragen, Precision Dialogue CEO. "The combined depth and capabilities of these two operating units reinforces our ability to deliver highly personalized, multi-channel, end-to-end solutions. Our respective new names substantiate an inevitable evolution, and signify our promise to deliver relevant communication aimed at converting targeted consumers into engaged customers."

Precision Dialogue serves a diverse customer base from a broad range of markets including retail, financial services, insurance, telecommunications, pharmaceutical and entertainment. The company is focused on delivering the promise of customer engagement to drive win/win relationships between brands and the customers they serve. Precision Dialogue embraces emerging technologies and platforms, aggressively seeking strategic acquisitions and partnering with tech-savvy entrepreneurs to position the organization among the industry's foremost customer-focused marketing firms.

Precision Dialogue is a vertically integrated customer engagement firm with a proven methodology for mining and analyzing customer insights and behaviors to create targeted personalized communication through a variety of integrated online and offline channels. Anchored by a focused vision and progressive history, the company has become a leading full service end-to-end marketing solution provider uniquely positioned to manage the radically evolving demands of this new era of business and consumer marketing. Precision Dialogue is headquartered in Chicago, Illinois with offices in Cleveland, Columbus, Pittsburgh, Portland and Dallas. Additional information can be found at

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Contact: Kelly Canfield, 440-471-6166 kelly.canfield@precisiondialogue.comSource: Precision Dialogue