TOYOTA X STUDIO4C Presents PES (Peace Eco Smile) Animation Series at Kichijoji Anime Wonderland 2012

TOKYO, Oct. 1, 2012 /PRNewswire/ -- Toyota Motor Sales & Marketing (TMSM) is exhibiting PES (Peace Eco Smile) produced in collaboration with Studio4C, at the "Kichijoji Anime Wonderland" on September 29-October 8, 2012, in Kichijoji, Tokyo. PES is an original animation series set in Kichijoji. TMSM aims to attract visitors to PES's complex world of reality and virtual reality in PES's hometown.

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Kichijoji is a western suburb of Musashino city, Tokyo. This area is famous for "Anime pilgrimages" as there are many Japanese animation studios such as Studio4C and Studio Ghibli. Also its location is often seen in Japanese anime series. Kichijoji consistently is ranked top in Tokyo's most popular places to live. The highlight of the town is the Inokashira Park, which appears in PES as "Iinokashira Park". Kichijoji has also been known as an artists' colony. Katsuhiro Ohtomo and many comic artists live in Kichijoji.

PES's main activities at the Kichijoji Anime Wonderland 2012:
1. Stage performance on the Inokashira outdoor stage on Oct. 6
2. Trick art painting in Harmonica Yokocho, an alley of small bars and restaurants
3. Collaboration with 11 shops in Kichijoji to make original foods, drinks and other products modeled on the PES mascots.
4. An exhibition of PES's beautiful artworks with various colors; original pictures, stills etc.

PES is a story about Pes, an extraterrestrial being who comes to discover the value of Earth and the joy of mobility through his unique alien perspectives.

ToyToyota Project: PES Concept:
Human evolution is represented by the history of mobility. Cars bring mobility to our life, but yet too often, everyone talks about complicated technological aspects of automobiles rather than just the joy of mobility. TOYOTA has found "TOY" as the origin of lively and cheerful joy from its own corporate name. Then, TOYOTA and STUDIO4C, one of the leading Japanese animation studios, have together created an animation series, PES, that follows a curious alien exploring the joy of driving and the importance of safety as a part of the ToyToyota Project aimed at spreading the joy of mobility.

Please check the PES special website for more information:

Takao Minai, Hiroshi Inagawa
Toyota Motor Sales & Marketing Corporation
Tel: +81-565-23-0720/0727

SOURCE Toyota Motor Sales & Marketing Corporation