DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/w994f4/increasing_youth) has announced the addition of MobileYouth's new report "Increasing youth loyalty for auto brand" to their offering.
Attracting Youth And Retaining Their Loyalty Is Key To The Survival Of The Auto Industry
The briefing look at 3 main areas:
- What is the true value of the youth market?
- What is youth loyalty based on?
- Who do auto brands need to involve to generate brand loyalty?
Table of Contents
Licensing and Copyrights
table - 3 benefits of youth to auto brands
chart - Youth generate online Earned Media
chart - Customers switch auto brands caused by lack of social context
chart - Customer loyalty to auto brand caused by social context
chart - Social context created via peer recommendation
chart - Fans create social context
case study - Ford Fiesta Movement
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For more information visit http://www.researchandmarkets.com/research/w994f4/increasing_youth
Source: Research and Markets