Research and Markets: Increasing Youth Loyalty for Auto Brand

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of MobileYouth's new report "Increasing youth loyalty for auto brand" to their offering.

Attracting Youth And Retaining Their Loyalty Is Key To The Survival Of The Auto Industry

The briefing look at 3 main areas:

- What is the true value of the youth market?

- What is youth loyalty based on?

- Who do auto brands need to involve to generate brand loyalty?

Table of Contents


Licensing and Copyrights

Executive Summary

table - 3 benefits of youth to auto brands

chart - Youth generate online Earned Media

chart - Customers switch auto brands caused by lack of social context

chart - Customer loyalty to auto brand caused by social context

chart - Social context created via peer recommendation

chart - Fans create social context

case study - Ford Fiesta Movement

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Source: MobileYouth

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Automotive

Source: Research and Markets