SheKnows Announces Finalists for the 2012 SheKnows Parenting Awards, Opens Online Voting Through October 31, 2012

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--, the web’s largest site for women, publicly announced this year’s finalists for the 2012 SheKnows Parenting Awards this morning, and opened online voting to the public. The coveted award recognizes outstanding products in the parenting and pregnancy industry based on functionality, quality, safety, and convenience. Winners are chosen by an organic online voting process and will be announced November 5, 2012 on

SheKnows (, the leading lifestyle publication providing women with the latest information on parenting, health, entertainment and more, created the awards program last year to recognize products within the parenting industry for excellence. This year’s awards include more than 300 finalists in over 75 comprehensive sub-categories that cover everything from strollers and diaper bags to pregnancy essentials and organic baby food.

“Our team reviewed hundreds of product submissions to create a comprehensive list of finalists that set the standard for quality when it comes to products used by parents nationwide,” said Kyle Cox, president of SheKnows. “We’re proud to present these exceptional products as best in class, and to open the voting process to our loyal audience of mothers and soon-to-be moms.”

Finalists will also be eligible to win an Editors’ Choice Award, which spotlights one specific brand per category chosen exclusively by the SheKnows Editorial Team. Voting will be open today through October 31, 2012; readers can access voting by visiting and selecting their favorite brands.


SheKnows ( is the new standard of publishing with its family of female-centric properties and custom programming. It is among the largest online lifestyle communities for women ages 18 to 54, attracting more than 55 million unique visitors (Google Analytics, April 2012), and meets the needs of today’s modern woman with information important to her daily life.

SheKnows boasts a stimulating, well‐rounded online experience enhanced with Emmy Award-winning SheKnows TV, captivating blogs, celebrity contributors and a vibrant social reach. As one of the fastest-growing destinations on the web, SheKnows is recognized among the top three properties for women.

Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for Women, SheKnows also won the OMMA Award for Web Excellence for the second year in a row in 2011. SheKnows has been named the No. 1 site for Family, Parenting and Women’s Interests. For advertisers, sponsorship opportunities and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Scottsdale with offices in New York, Los Angeles and Chicago. SheKnows is part of Atomic Online (, Evolve Media Corp.’s publishing unit.

About the SheKnows Parenting Awards:

Each year, the SheKnows Parenting Awards program (formerly the SheKnows Parents’ Choice Awards) seeks out products that have set themselves apart as a leader in the parenting industry. The goal of the awards is to give SheKnows readers all the information they need to make educated decisions in their everyday lives – particularly when it comes to their kids! Nominated products are reviewed by the SheKnows team of editors and hand-picked for quality, functionality, safety, convenience and more. Winners are determined via an organic online voting process open to the public and are announced on the SheKnows website each fall.

For More Information:

SheKnows Parenting Awards
Laura Willard, Parenting Editor & Laura Seli, Special Projects & Promotions Manager

Alison Bills
Executive Editor
(480) 237-7100 Ext. 4109