Industry veteran to accelerate growth and market awareness of B2B Purchase Behavior
BOCA RATON, Fla.--(BUSINESS WIRE)-- Cortera®, a provider of comprehensive business-to-business payment and purchase data and insights for U.S. companies, announced Gary Brooks has been named chief marketing officer (CMO).
Brooks brings more than 20 years of technology marketing experience to Cortera where he manages the development and execution of the company's marketing strategy. In this capacity, he focuses on expanding Cortera's leadership position and accelerating revenue growth through the management of strategic positioning, branding, demand generation and sales readiness.
Brooks most recently served as executive vice president of marketing for Bomgar Corp., which provides secure remote support solutions for businesses. Prior to that, he served in executive leadership roles with Servigistics (acquired by Marline Equity Partners), KnowledgeStorm (acquired by Tech Target), TRADEX (acquired by Ariba), Ariba, Fortress Technologies, AltaVista (acquired by Compaq) and Digital Equipment (acquired by Compaq).
"Gary's entrepreneurial spirit, results orientation and reputation for scaling revenue makes him the perfect fit for Cortera as we gear up for our next phase of growth," said Jim Swift, president and chief executive officer at Cortera. "Gary joins the company at a pivotal moment in its history as leading companies increasingly understand how B2B purchase behavior—what companies buy and how their spending changes over time—can be used to dramatically increase revenue and reduce risk.”
“I’m thrilled to be part of an innovative organization that is enabling companies to use B2B purchase behavior data to improve sales and marketing effectiveness,” said Gary Brooks, CMO for Cortera. “Knowing a customer or prospects’ propensity to buy a particular product enables marketing and sales professionals to efficiently find new customers, retain existing customers and maximize revenue from both.”
Brooks holds a bachelor's degree from Northeastern University, a master's degree from Lesley University and has been an active leader in a variety of volunteer positions in the communities where he has resided.
Cortera is a provider of comprehensive business-to-business payment and purchase behavior insights on public and private companies. The company tracks $1.6 trillion in business-to-business purchases across 45 spend categories to deliver insights on 20 million U.S. business locations. Cortera’s solutions enable companies of all sizes to better understand their customers, suppliers and business partners by gaining visibility into what they purchase, how they pay and how their purchase and payment behavior changes over time. Thousands of companies across diverse industries use Cortera solutions to increase revenue, improve sales and marketing effectiveness, and reduce risk. Cortera is privately held with offices in Boca Raton, Fla.; Boston and Quincy Massachusetts and Bangalore, India.
Sarah Wroble, 678-781-7236