NUK® Brand to Donate Portion of Sales to Support NBCF’s Prevention Programs from October 2012 through December 2013
NEW YORK--(BUSINESS WIRE)-- For the first time, the National Breast Cancer Foundation (NBCF) has partnered with a breastfeeding product manufacturer – NUK USA -- to support its fight against breast cancer. The NUK® brand will donate a portion of sales from its entire breastfeeding product line to NBCF beginning with National Breast Cancer Awareness Month in October 2012 and continuing through December 2013.
This partnership is a natural fit for NUK USA and NBCF. Not only is breastfeeding widely praised for the many health benefits it offers babies and mothers, it may also help women reduce their risk of developing breast cancer by 4% or more*, according to the National Cancer Institute. The NUK® brand hopes to inspire and empower mothers to breastfeed for the health of both themselves and their babies.
“We are proud to sponsor with NUK® in promoting the fight against breast cancer and supporting women across the country,” Janelle Hail, President of NBCF, said. “Together we are helping women now by providing free mammograms, education, support, and early detection services."
In addition, starting today, the NUK® brand is inviting breast cancer survivor Moms like Melissa Foss Zdyb to share their stories of hope on the NUK USA Facebook page in an effort to inspire other women and show they can fight breast cancer, overcome the disease and still become moms.
NUK® breastfeeding products are designed to make breastfeeding an easier and more comfortable experience for today’s Moms and support the fight against breast cancer. The product line includes:
- Breast Pumps: NUK® Expressive® Single Electric and NUK® Single Manual Breast Pumps
- Nursing Pads: NUK® Ultra Thin Nursing Pads, NUK® Ultra Dry Nursing Pads and NUK® Night Dry Nursing Pads
- Breast Milk Storage Bags: NUK® Seal n’ Go® Breast Milk Bags
- Soreness Relief & Hygiene: NUK® Nipple Shields and NUK® Breast Wipes
“This 15-month program demonstrates our commitment to this worthy cause and supports our commitment to breastfeeding as a wonderful way to nurture your baby,” Walter Lehneis, Vice President of Marketing for NUK USA, said. “Through this campaign, we hope to amplify the benefits of breastfeeding as well as help Moms succeed with simple, easy to use breastfeeding products.”
NUK® breastfeeding essentials are available at retailers nationwide, including Walmart, Target, Babies R’ Us and Amazon.com. To learn more, visit us at www.NUK-USA.com and “Like” us at Facebook.com/NukUSA.
About NUK USA
The NUK USA family of brands includes NUK®, Freshfoods™, and Gerber® Feeding products^ that help promote the healthy development of infants and toddlers. For more than 50 years, NUK® has been making leading and innovative baby care and feeding products including pacifiers, bottles, breastfeeding accessories, tableware, sippy cups and oral care products. NUK USA is owned by Jarden Corporation, a leading provider of a diverse range of consumer products sold globally.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.
About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for eight years, NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.
*For more details on the benefits of breastfeeding, please visit: http://www.ncbi.nlm.nih.gov/pubmed/12133652?dopt=Abstract
^ GERBER, GRADUATES and the baby head logo are trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland, used under license
For NUK USA
Hill + Knowlton Strategies
Jennifer Mangham, 305-443-5454
Source: NUK USA