NEW YORK, October 1, 2012 /PRNewswire/ --
Senior business executive to lead Precise US division
Precise, http://www.precise.us.com, the business information company, announced today the appointment of Todd Grossman as Managing Director, Americas. In this new role, Mr Grossman will be responsible for implementing the company's US growth strategy by extending the take up of Precise's leading-edge media and social insight services by public relations and marketing professionals.
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"I couldn't be more pleased to be part of Precise, known for its exceptional insight business in helping clients address a wide range of business challenges," said Grossman. "Precise's expertise across analytics and social media and dedication to client service are exceptional and I look forward to collaborating with the team and providing value and results to our clients."
Most recently, Grossman was Vice President of Sales and Client Services in PR Newswire's broadcast and multimedia division, MultiVu,. In his 18 years at PR Newswire, a United Business Media company, he has held a variety of senior roles, with responsibility for attaining multimillion-dollar sales gains and double-digit market share improvements for the business units he oversaw, both domestic and internationally.
"Todd brings a wealth of experience and expertise, having spent more than 20 years in new media, public relations, communications, sales and marketing, and is the perfect choice to lead our US business," said Keir Fawcus, Group Managing Director. "His exceptional track record of driving strategic vision, developing high performance sales and operational teams that deliver effective customer-focused business solutions, makes him a great asset to our organization, we are thrilled to have him on board."
Grossman resides in New York and is active in British American Business, the Public Relations Society of America, Business Marketing Association and Law Firm Media Professionals. He also manages the Kilimanjaro Education Foundation, a 501(c)3 non profit organization that he founded in 2006, which works to build schools in Africa (http://www.kef4kids.org). Grossman graduated from the University of Connecticut.
Precise is a business information group that monitors, analyses and draws insight from news, opinions and conversations to help organizations understand the most important trends and influences that impact on their current and future business.
Precise's insight service provides customized media and social analytics to public relations, marketing and media professionals. Reports are researched and authored by a team of over 100 sector analysts in the UK and the US.
Precise is retained by over 5,000 organizations, from global banks to multinational brands and SMEs, NASDAQ and FTSE-listed companies, media and technology groups, governments and regulators, marketing and communications groups, charities and NGOs.