Nitto Tire Sweeps 2012 Impact Awards

CYPRESS, Calif., Oct. 1, 2012 /PRNewswire/ -- Nitto Tire, a leading producer of high performance tires, today announced that it secured five awards in a number of categories of the 2012 Impact Awards, claiming the most nods than any other organization in the entire award program. Developed by its digital Agency of Record, Cie Studios, Nitto's creative internet marketing programs – including digital strategy, website design and Facebook campaigns – received best in class in the following categories:

  • App Development Business to Consumer
  • Facebook Customization Features
  • Microsite Most Effective Use
  • Mobile Website
  • Social Media Campaign Promotional Strategy

Nitto is recognized for its cutting-edge design and the interactive elements featured in its digital programs and products. Notably, the Nitto mobile website showcases a sleek UI and design catered to a mobile audience. Nitto's DJ Steve Aoki Facebook promotion tab also highlights the company's effective use of the social media platform. Additionally, Nitto's Race Results App (iOS) – an app for motorsports fans that delivers the most up-to-date results and standings in such racing series as NASCAR, Formula One, NHRA and Formula Drift – demonstrates a simple, but effective design with intuitive features.

"Nitto's philosophy is based on passion and innovation, and we strive to achieve these principles in areas beyond our award-winning tires," said Tomo Mizutani president of Nitto Tire USA. "Winning not one, but five Impact Awards is a monumental accomplishment for Nitto as it shows that our digital marketing programs resonate with our peers and communities. We are honored to be recognized by the IMA as an innovator in the space."

The Internet Marketing Association (IMA) is one of the fastest growing professional organizations in the world with more than 413,000 members, and encompasses a wide spectrum of educated professionals in sales, marketing, business ownership, programming, creative development and related fields. The Impact Awards program recognizes exemplary achievement in all facets of Internet marketing with a wide range of organizations of all sizes and business sectors represented. More than 100 awards were bestowed for outstanding achievement in various aspects of 10 primary categories of Internet marketing.

"The mission of IMA is to serve as a unique forum for top Internet marketing professionals to share best practices, develop new strategies, create innovative tools and generate business opportunities," said IMA Chairman Sinan Kanatsiz. "IMA has exploded to over 750,000 members from around the world representing every business sector, government agencies, educational institutions and non-profit agencies. The 2012 Impact Awards embody the vital achievements that we believe reflect the incredibly dynamic nature of our industry."

For more information about the 2012 Impact Awards, or to view a full list of winners, visit:

About Nitto Tire
Nitto Tire ( develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States – Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, Calif., 90630.

About Cie Studios
Cie Studios, a business of Cie Digital Labs, is a developer of interactive applications for business, combining compelling user experiences and interactive technologies to improve business efficiency and create business opportunities. The company began in 1998 as an interactive services firm providing innovative digital marketing campaigns for companies like Nitto Tire U.S.A., Pioneer Mobile and Home Electronics, Chrysler, SEMA and Toyota/Scion. Today, Cie Studios has evolved into a developer of leading-edge interactive applications, applying 13 years of experience in interactive services to create business applications that incorporate social and gaming principles to increase usability and engagement. Other Cie Digital Labs businesses are Cie Games, creator of Car Town, the popular Facebook game for car and racing enthusiasts; and PostRelease, an online content marketing platform.

Media Contacts:
Irving Der / Carol Lee
Rogers & Cowan
310-854-8194 / 310-854-8168

SOURCE Nitto Tire