Attensity Positioned as "Visionary" in the Magic Quadrant for Social CRM

PALO ALTO, Calif., Oct. 1, 2012 /PRNewswire/ -- Attensity (, the leading provider of social analytics and engagement applications, today announced it has been positioned by Gartner, Inc. in the "Visionaries" quadrant of the "Magic Quadrant for Social CRM" report. (1) The annual report analyzes the market dynamics and leading vendors in the Social CRM space.


Gartner bases its evaluation on the "ability to execute" and "completeness of vision." According to Gartner, companies that are placed in the Visionaries quadrant, such as Attensity, demonstrate a strong understanding of current and future market trends and directions. Their products and product road maps exhibit innovation, especially in architecture and integration. The companies have demonstrated vision across a range of capabilities.

"We are thrilled that Gartner's thorough evaluation has once again positioned Attensity as a top Visionary in the Social CRM Magic Quadrant, for the second consecutive year," said Ian Bonner, chief executive officer of Attensity. "Our analytics expertise, customer service value proposition and integration capabilities have kept Attensity strongly positioned in the 'Visionaries' quadrant. With the recent launch of the Attensity Pipeline, we've gone beyond mere data sifting to code every useful entity, relationship, event, and category across the social web, and make that data immediately actionable for business users."

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(1) "Magic Quadrant for Social CRM," Gartner Research Note G00237431 by Adam Sarner, Ed Thompson, Jenny Sussin, Nikos Drakos, Michael Maoz, Jim Davies, Jeffrey Mann, 27 September 2012.

About the Magic Quadrant
The Magic Quadrant is copyrighted September 2012 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Attensity™
Attensity's social analytics and engagement solutions are the choice of the world's leading brands for Social CRM. Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., Attensity is powering the Social CRM strategies of companies such as Charles Schwab, Cisco, EMC, JetBlue Airways, Lloyd's Banking Group, Symantec, Starwood Hotels & Resorts, Travelocity and Whirlpool. Visit and follow the company at, on Twitter @Attensity, and on

©2012 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. All rights reserved.

Michelle de Haaff, VP of Corporate Development, (650) 433-1700,
Lisa Hawes, Sterling Communications, (408) 884-5155,

SOURCE Attensity Group