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Ironman Pros Use myList to Share Favorite Gear, Training Tips, More

ORLANDO, Fla.--(BUSINESS WIRE)-- myList™, presenting sponsor of this year’s IRONMAN® World Championship in Kailua-Kona, Hawaii, has launched a new native Facebook app that allows Facebook users to discover, save and share things that are meaningful to them. Many top IRONMAN® athletes have seized the opportunity to use myList to share their favorite gear, training regimens, nutrition tips, and more with fans.

Along with IRONMAN® itself, and top brands such as 2XU North America and TYR Sport, dozens of IRONMAN® athletes have begun making and sharing lists using myList. Among the sport’s top pros connecting with fans through myList are:

PRO: Craig 'Crowie' Alexander, three-time IRONMAN® World Champion, two-time IRONMAN® 70.3 Champion

www.mylist.com/crowie

In Crowie’s myList profile, fans will find a list of gear, including Louis Garneau bibs, a TYR Sport wall-breaker silicone race cap, and the Jabra sport headset he uses while training. Crowie’s other lists include ‘My Vegas Bike,’ an entire list dedicated to the Specialized Shiv bike he used in the recent IRONMAN® World Championship 70.3, and ‘Eat to Win,’ which features the foods he eats when training.

PRO: Mirinda Carfrae, 2010 IRONMAN® World Champion, 18-time IRONMAN® 70.3 Champion

www.mylist.com/rinny

Rinny keeps it simple, sharing fitness videos and the items she can’t train without. Among them: her K-Swiss Blade-Max Endure Cross Trainers, CEP Running compression socks and a Louis Garneau X-Lite Road Bicycle Helmet.

PRO: Timothy O'Donnell, 2011 IRONMAN® U.S. Pro Champion, six-time IRONMAN 70.3 Champion

www.mylist.com/to

TO offers a preview of his slick Kona-specific Argon 18 E118 race bike, prepared with Campagnolo EPS technology, Mavic's ultra-fast CXR 80 wheels, Profile Design T1+ Aero Bars and accessorized with GARMIN Edge 500, FuelBelt and FuelBox.

PRO: Jordan Rapp, 2012 IRONMAN® U.S. Champion, 2012 IRONMAN Texas Champion, 2011 IRONMAN Canada Champion

www.mylist.com/rappstar

Jordan shares his 2012 race schedule, an in-depth review of his win in New York, along with the nutrition plan that led to his victory. Jordan’s nutrition plan includes FirstEndurance training supplements and multivitamins, Zico Pure Premium Coconut water, and SaltStick capsules.

PRO: Andy Potts, four-time IRONMAN® 70.3 California Champion, 2012 IRONMAN® St. Croix Champion, 2007 IRONMAN® 70.3 World Champion, 2004 Olympian

www.mylist.com/andy

Andy’s lists share his secrets around race day nutrition and his transition bag, a fundamental element of successfully competing in a triathlon. Included in Andy’s transition bag are TYR Tracer racing goggles, a Nathan Tritan water bottle, Powerbar Gels, his Asics DS Trainers and essentials such as baby powder and Vaseline.

PRO: Linsey Corbin, 2012 IRONMAN® Austria Champion, 2012 IRONMAN 70.3 Hawaii Champion, 2011 IRONMAN 70.3 Pucon Champion

www.mylist.com/montanamade

Linsey shares the books she’s recently read, multiple training videos and post race interviews, and the items she carries in her swim bag. Included in her bag is a TYR Hurricane Freak of Nature wetsuit, Catalyst paddles, and Nest Pro Performance goggles.

The IRONMAN® fan page features lists of its own at: www.facebook.com/ironmantri.

“Even amateur triathletes don’t ‘play’ at their sport; they are passionately engaged both intellectually and physically. IRONMAN® competitors are constantly seeking to learn from the top professionals - how to train, how to eat, and what bikes, components, shoes, socks, and every other products they use,” notes Rob Wight, CEO, myList. “myList provides a great way for the pros to create closer relationships with their fans - and a way to reach new fans - by making it easy for them to access and save this information inside the familiar world of Facebook.”

About myList

myList is a free Facebook application that helps people discover, save and share the things that matter to them, and provides an unprecedented opportunity for Facebook Pages of all kinds, including manufacturers and retailers, to reach the Facebook audience. Launched in summer 2012, myList already provides product visibility and eCommerce opportunities for over 16 million products. Key myList investors include ICG (NASDAQ: ICGE) and Aweida Capital Management. Experience myList by searching for it within Facebook or visiting www.mylist.com

About IRONMAN®

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150 Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.

Available for interview:

Craig Alexander
Mirinda Carfrae
Jordan Rapp
Linsey Corbin
Andy Potts

Rob Wight

Write2Maket Public Relations
Melissa Grisham, 404-419-6677 x103
mg@write2market.com

Source: myList