VANCOUVER, British Columbia--(BUSINESS WIRE)-- The Province, British Columbia’s leading news, entertainment and sports newspaper and website, is pleased to announce the launch of VancouverDesi.com, a comprehensive website aimed at informing, engaging and entertaining one of the nation's most influential and diverse ethnic groups, Canada's South Asian community. Desi is a popular slang term for the people, culture and goods of South Asia or the Indian subcontinent.
"For us at The Province, being local means covering a community, a diaspora and a cultural identity," says Fabian Dawson, Editor of VancouverDesi.com and Deputy Editor of The Province. "VancouverDesi.com is designed to create and curate content, stimulate debate about culturally relevant issues and bring mainstream coverage into multiculturalism."
VancouverDesi.com provides rich content from South Asian communities across Canada via the Postmedia network, local original reporting by The Province newsroom, partnerships with ethnic news outlets, high quality news feeds from around the world and an unmatched network of diverse bloggers.
VancouverDesi.com is the second news website focused on an ethnic community produced by the Pacific Newspaper Group. Taiyangbao.ca, an online Chinese publication produced in association with The Vancouver Sun, was launched in December 2011. Since launch, Taiyangbao.ca has shown explosive growth, delivering more than 4.2 million page views.
The Pacific Newspaper Group network of websites includes vancouversun.com, theprovince.com, taiyangbao.ca and now vancouverdesi.com, delivering more than 32 million desktop page views per month and an additional 12.3 million mobile views for a combined total of more than 44.3 million.
About The Province
Published by the Pacific Newspaper Group Inc., a division of Postmedia Network Inc., The Province newspaper has been a vital part of the community since 1898 and publishes daily except Saturdays and selected holidays. For more information, visit www.theprovince.com.
Source: The Province