Aprimo Sponsorship at DMA2012 to Focus on Digital Marketing, Big Data Analytics and Customer Management

INDIANAPOLIS, Oct. 1, 2012 /PRNewswire/ -- Aprimo®, a Teradata company (NYSE:TDC) and a global leader in cloud-based digital and Integrated Marketing Management (IMM) solutions, today announced it will be a Silver Sponsor of DMA2012, the annual conference and exhibition of the Direct Marketing Association taking place October 13-18, in Las Vegas.

"This year, attendees at DMA will see an expanded Aprimo presence through our sponsorship and focus on the value of digital marketing, big data analytics and customer engagement," said Bob Boehnlein, Aprimo's president. "For many attendees, this event will be a first chance to experience how the power of solutions and expertise from Aprimo and Teradata combine to deliver the industry's most comprehensive digital messaging and Integrated Marketing Management (IMM) capability."

In addition to exhibiting and participating in leadership roundtables at the event, Aprimo will sponsor the Data, Measurement & Attribution track and a main-stage keynote presentation by Facebook's Vice President, Business & Marketing Partnerships, David Fischer, entitled "Making Business Personal: Driving Customer Engagement with Facebook." Lisa Arthur, Aprimo's CMO and an expert on building customer experiences with IMM, will introduce Mr. Fischer's keynote, which will discuss recent product introductions that make it easier for marketers to reach the right people at the right time. More information about the presentation is available here.

The Data, Measurement & Attribution track Aprimo is sponsoring will focus on the need to better organize and order data. Scheduled speakers, including experts from Disney/ABC, MGM and Sprint Nextel, will discuss cutting-edge techniques for truly understanding customers by getting the most from Big Data and analytics. Click here for more information on this track.

According to DMA, in 2012, marketers — commercial and nonprofit — will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States, and comprises 8.7 percent of total US gross domestic product. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. "These are exciting times for marketers everywhere, and DMA 2012 is an important industry event," Boehnlein said. "We are honored to be able to participate as a sponsor."

About Aprimo
Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo's modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo, a Teradata company, is headquartered in Indianapolis, Indiana, with offices worldwide. For more information, call 1.317.814.6465 or visit www.aprimo.com.

About Teradata
Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. For more information, visit www.Teradata.com.

About DMA2012 Conference & Exhibition
The DMA2012 Annual Conference & Exhibition: The Global Event for Real-Time Marketers is the world's largest gathering of cross-media/channel marketing professionals. DMA2012, which will be held October 13-18 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2012's exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma12.org.

About Direct Marketing Association (DMA)
The Direct Marketing Association (http://www.the-dma.org) is the world's largest trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

Media Contact:
Aaron Kellogg
Greenough Communications