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Bally Interactive’s iGaming Platform Wins Top Honors in 2013 Gaming & Technology Awards

Company’s award-winning iGaming Platform offers casino operators a single view of the player, casino-friendly strategy

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies (NYSE: BYI) has won the top honor in the 2013 Gaming & Technology Awards for its Bally iGaming Platform, continuing an innovation streak that has the Company winning more than 40 innovation awards the past three years.

The Company’s iGaming Platform was honored with a first-place win for “Best Consumer-Service Technology.” The Bally iGaming Platform also recently won the “Best Internet Services” award in the Hospitality Operations Technology Awards 2012.

Bally’s open iGaming Platform enables casinos to deliver play-for-free and wager-based poker, table games, video slots, and sports betting and choose from best-of-breed content and a library of interactive games based on proven casino-gaming content. Bally is providing its iGaming platform for the Golden Nugget casinos in Las Vegas and Atlantic City, N.J., which can be found at goldennuggetpoker.com, and the Company recently announced an agreement to provide the iGaming platform for American Casino & Entertainment Properties’ Stratosphere Casino, Hotel & Tower, Aquarius Resort and Casino, and two Arizona Charlie’s casinos.

“We’re excited that our iGaming Platform received this tremendous first-place recognition from five independent judges and well-respected industry professionals,” said John Connelly, Bally’s Vice President of Business Development. “A key differentiating factor for casino operators choosing Bally as a provider of interactive technology is Bally’s open architecture and integration of our iGaming platform to casino operators’ traditional systems.”

With Bally’s iGaming Platform solution, operators will have integration to their core casino-management systems that will ultimately deliver the ability to conduct marketing, bonusing, data tracking and collection seamlessly, enabling the casino to market to their players in a way that has never been possible. Players can play the same games, receive the same bonuses and offers, and earn the same points on the casino floor, at home, or on the move – for a single view of the player.

Bally Interactive’s iGaming platform will be on display at the Global Gaming Expo (G2E) this week in Bally’s booth #1127 under the flag: Driving Innovation. Experts from Bally Interactive will give live demonstrations of the iGaming Platform; the award-winning, cloud-based Bally Mobile™ platform for concierge casino apps and mobile websites; and the Company’s library of interactive games based on proven casino-gaming content.

The 2013 Gaming & Technology Awards, sponsored by Global Gaming Business magazine, are among the industry’s standard in this field, recognizing excellence in innovation and practical application in all gaming disciplines.

Five judges from across the casino gaming industry selected the yearly Gaming & Technology awards, which will be formally presented at the Global Gaming Expo at 11:45 a.m. Wednesday, Oct. 3 in the Venetian Ballroom G-J at the Sands Expo Center in Las Vegas, Nev.

Click here for more information about Bally’s award-winning iGaming platform and Bally’s G2E showcase, and read the latest edition of the Bally Buzz newsmagazine.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

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Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

Source: Bally Technologies, Inc.