Shuffle Master Begins New Chapter As SHFL Entertainment

LAS VEGAS, Oct. 1, 2012 /PRNewswire/ -- Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) will formally unveil its new company name – SHFL entertainment, Inc. – at its booth tomorrow during the Global Gaming Expo (G2E) in Las Vegas, NV.


SHFL entertainment CEO, Gavin Isaacs, will discuss the new name to investors during the UBS and Deutsche Bank Gaming Investment Forum this afternoon. During the presentation, Isaacs will emphasize how the new name incorporates the Company's mission and its impact in the casino gaming industry.

"We have built a solid reputation over the past 30 years as a leading provider of casino gaming solutions to our customers all over the world. We believe that our image and name should pay homage to our roots, while at the same time encompass who we are today and accurately reflect all that we have to offer now and in the future," said Isaacs. "We are truly an entertainment company, providing products that encourage and support a dynamic gaming experience for players and innovative solutions for our customers."

According to Isaacs, "The 'SHFL' part pays tribute to the name of the Company chosen by our founder, John Breeding, and the Company's legacy product, card shufflers. 'SHFL' is the Company's NASDAQ ticker symbol, which was selected by the Company when it was publicly listed, an important milestone in our history. 'Entertainment' embodies what we provide to the industry with our expanded product lines, namely proprietary table games, e-tables, slot machines, utility products, and iGaming solutions."

Isaacs also cited SHFL entertainment's broad and expanding portfolio of content, its entrance into new markets and new verticals like iGaming, and the Company's financial stability. In September, SHFL entertainment announced recurring revenue growth for the fifteenth consecutive quarter and zero net debt for the first time in eight years.

The Company will operate as SHFL entertainment, effective immediately. The Company's previous website ( will forward to the new site (, as will all email addresses.

About SHFL entertainment

SHFL entertainment is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service. The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic table Systems, which include various e-table game platforms; Electronic gaming machines, which include video slot machines; and newly introduced iGaming, which features online versions of SHFL entertainment's table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at, or on Facebook, Twitter and YouTube.

Forward Looking Statements

This release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: our anticipation that our name change will be accepted by the gaming industry and will not cause undue confusion or disruption; our expectation that our products will perform as they are designed to do and to and will meet the profitability, performance and innovation expectations;; and our strategy and ability for innovation and exploitation of our brands and intellectual property across all of our product lines. Our beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, including without limitation those concerning expected operating results, revenues and earnings are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: unanticipated confusion relating to the change of our name in domestic and international markets in which we operate; our unanticipated inability to accomplish our innovation objectives or our inability to accurately gauge the commercial appeal of our products; and unexpected changes in the market and economic conditions and reduced demand for or increased competition with SHFL entertainment's products.

SHFL and SHFL entertainment are trademarks owned by SHFL entertainment.

SOURCE SHFL Entertainment