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Get Your Shake On! Designer Whey® Announces ShakeDown Recipe Contest

LOS ANGELES, Oct. 1, 2012 /PRNewswire/ -- If there is one thing Designer Whey proves about fitness, it is how delicious it can be. Nutrition is vital to an active lifestyle, and it does not have to be a bore or a chore. So, to spice things up, on Monday, October 1st, Designer Whey's Mystery Color ShakeDown Recipe Contest begins, giving Designer Whey fans a chance to unleash their creative genius and mix up deliciously never-before-imagined protein shakes.

(Logo: http://photos.prnewswire.com/prnh/20120731/LA49159LOGO)

Each week during the four-week program, resident nutrition expert Dr. Melina will unveil a mystery color that should be used to create a protein shake recipe. Judged on originality, nutrition, and creativity, a weekly winner will be chosen all month based on that week's color theme.

The perfect shake must be 350 calories or less, use at least one ingredient of the week's theme (fresh or frozen) and at least one serving of Designer Whey protein powder - no food coloring allowed.

Each week, Designer Whey nutrition expert Dr. Melina and celebrity chef Marcel Vigneron (www.chefmarcelvigneron.com) will demonstrate tips for building a better smoothie and discuss the nutritional highlights of some ingredients based on that week's color. Dr. Melina will also challenge Marcel to create amazing shakes built with exceptional ingredients. His delicious recipes will be posted on the Designer Whey Facebook page.

Each week, contestants have a chance to win a HealthMaster blender ($150 value), Designer Whey protein power pack ($200 value), and a signed copy of Dr. Melina's latest book "The Calendar Diet." And Designer Whey has brought together a wonderful panel of judges who are creative and love protein shakes: Dr. Melina Jampolis, Chef Marcel Vigneron, Caitlin Grams (CaitlinLivesWell), Erin Bunch (Broke Girl's Guide), Katie Ann Rosen Kitchen (FabFitFun), and Tracey Mallett (Tracey Mallett Fitness).

Contestants may post one entry per week on the "ShakeDown Recipe Contest" page: an original digital picture of their shake in a glass and original recipe with ingredients, measurements, and instructions. To enter the Designer Whey "Mystery Color ShakeDown Recipe Contest," go to www.facebook.com/designerwhey between 12:01am (PT) on October 1, 2012 and 11:59 pm (PT) on October 28, 2012.

Made with natural 100% premium whey and naturally flavored and sweetened, Designer Whey® is the perfect foundation for a nutritious, protein-packed, and delicious smoothie, at only 100 Good-For-You Calories™. Visit designerwhey.com for indulgent, low-calorie recipes and expert advice in nutrition and fitness.

ABOUT WHEY PROTEIN

Whey protein is naturally derived from milk and quite possibly the most perfect protein when it comes to refueling the body. Whey's 'building blocks' - known as 'essential amino acids' - are vital to recovery and performance.

About Designer Protein LLC

Designer Whey Protein™ is a leading brand of protein powder products and a pioneer in the sports nutrition market since the early 1990's. Designer Whey has spent more than $10 million on research to find the perfect blend of nutritional whey protein with great taste. Active people who use Designer Whey protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance. Designer Whey also offers ready to drink protein shakes and nutrition bars that carry on the brand's tradition of great tasting, lower calorie, best in class products. Designer Protein, LLC also offers the popular Aria™ women's protein product and is licensed to sell protein products under The Biggest Loser™ trademark of NBC Universal. (www.designerwhey.com)

Contact: Rachel Krupa, Krupa Consulting
rachel@krupaconsulting.com/323-448-0466












SOURCE Designer Whey