OLDWICK, N.J.--(BUSINESS WIRE)-- In the latest edition of The Insurance Marketing Podcast, Joanna McNamara of Chubb Personal Insurance and Andy Meng of Merkle explain how they helped launched a new program to better identify prospects and assist agents in acquiring customers for personal lines business. Both McNamara and Meng are featured speakers at Best’s Review magazine’s Insurance Marketing and Advertising Summit, set for November 7 in Jersey City, N.J.
To hear the full interview, visit www.ambest.com/v.asp?v=imas12chubb.
In the interview, McNamara, assistant vice president for Chubb’s Personal Insurance unit, explains that the company faced a challenge. “We wanted to help our agents write new business,” McNamara said. “We needed to find creative ways that we could help steer new business to our agents and brokers.”
Working with Merkle, McNamara’s team identified prospects from Chubb’s own record-keeping systems, then conducted marketing campaigns to steer them to agents and brokers.
“We are cherry picking the leads for the agents to work on,” Meng said. “The agent doesn’t treat us as a competitor, but more as a partner with them.” Meng is associate director at Merkle.
The Insurance Marketing and Advertising Summit is a one-day conference focused on the property/casualty, life, health and reinsurance industries. It gathers marketers, communicators, product experts and insurance strategists for a day focused on cutting-edge communication, media, product development and distribution best practices.
Admission is $199 and includes conference materials, continental breakfast, lunch and a networking social to conclude the event. Registration and details are available at www.bestreview.com/imas.
The January 2013 issue of Best’s Review magazine will feature full coverage of this year’s conference. To learn more about Best’s Review and to subscribe, visit www.ambest.com/sales/bestsreview.
Founded in 1899, A.M. Best Company is the world’s oldest and most authoritative insurance rating and information source. For more information, visit www.ambest.com.
Copyright © 2012 by A.M. Best Company, Inc. ALL RIGHTS RESERVED.
A.M. Best Company
Lee McDonald, 908-439-2200 ext. 5561
Group Vice President, Communications
Source: A.M. Best Company