Samsung Tablets and Peel TV Second Screen App to Add Interactivity to Presidential Debates

RIDGEFIELD PARK, N.J. and MOUNTAIN VIEW, Calif., Oct. 1, 2012 /PRNewswire/ -- Peel, the company dedicated to revolutionizing the way you watch TV, and Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced that owners of Samsung GALAXY devices preloaded with the Peel Smart Remote TV app can provide real-time user generated feedback during the 2012 presidential debates.

As the candidates take center stage on live TV beginning on Oct. 3, viewers using the Peel Smart Remote app on the Samsung GALAXY Tab 7.0 Plus, Tab 7.7, Tab 2 7.0, Tab 2 10.1 or Note 10.1 with built-in IR blaster will able to use the Peel Smart Remote TV App to easily switch the TV channel to any of the available stations showing the debate.

Throughout the debate, users will then be able to "cheer" and "boo" candidate responses to voice their support for or against. Immediately following each presidential or vice presidential debate, Peel will be the first to provide a broad range of sentiment from thousands of viewers based on the in-app feedback.

The data and analysis will be provided directly to users who opt to provide their email address, and will also be published on Peel's Facebook page at

During the debates you can:

  • Tap to "cheer" and "boo" for President Obama and Governor Romney
  • View aggregated sentiments of all participants
  • Know which candidate viewers believe won the debate
  • See which issues received the most passionate feedback
  • Understand current sentiment in critical swing states
  • Donate to the Obama or Romney campaigns through the app

"Samsung is focused on bringing new and exciting experiences to consumers so we are excited to be Peel's exclusive partner in this innovative endeavor," said Travis Merrill, director of product marketing, tablets and mobile internet devices at Samsung Electronics America. "With Samsung GALAXY tablets and Peel's Smart Remote app, viewers can seamlessly manage any home entertainment system, easily discover content and share with friends through a personalized, intuitive app. It gives consumers a new and personal way to be a part of special event programming."

"For the first time ever, the second screen allows thousands of people to make their voices heard in the presidential race," said Greg Lindley, chief experience officer for Peel. "Giving viewers a way to interact during the debates instantly empowers them to make a difference, and will give tremendous insight into voter sentiment heading into the election."

Peel Smart Remote is a TV discovery and control app pre-installed on the Samsung GALAXY Tab, Tab 2 and Note 10.1 devices that eliminates the need for complicated grid guide TV listings, multiple remotes and the hassle of switching component inputs. Setting up takes just a few minutes, and Peel immediately begins delivering tailored TV recommendations. Peel users are able to favorite and cut shows to receive personalized TV recommendations, and change the channel to watch a program instantly.

Information provided by users will not be shared with anyone and will only be published in aggregate form. Peel's full privacy policy can be seen here:


The Peel Smart Remote App is pre-loaded on five Samsung GALAXY Tab, Tab 2 and Note devices - Tab 7.0 Plus, Tab 7.7, Tab 2 10.1, Tab 2 7.0 and Note 10.1. For all other mobile devices, the Peel app is available for free to download at Google Play and the iTunes App Store. The new functionality, which is accessible directly within the Peel Smart Remote TV app, is enabled via a free update that is available now from the Android Play store.

About Peel

Peel is re-inventing home entertainment with the world's most popular TV Second Screen experience. The Peel app has recommended over 100 million shows and movies since it was launched as the first personalized TV discovery app in 2010. Today, the Peel platform enhances the TV experience by combining intuitive program discovery, seamless remote control and engaging social sharing. For more information or to download the iOS or Android app, visit

For regular Peel updates follow us at, become a Fan on Facebook at or visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines.

For more information, please visit

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Media Contacts:

Evie Carter

Kasia McManamon

FortyThree, Inc. for Peel

MWW for Samsung



SOURCE Peel Technologies