IPREX at Work in Peru as Lever LatAm Joins

MINNEAPOLIS--(BUSINESS WIRE)-- Lever LatAm, the branding and communication agency based in Lima, Peru, has joined IPREX, the worldwide corporation of public relations and communication agencies.

Founded by Luis Nieri and Andrea Ortiz de Zevallos in 2008, Lever LatAm has built a wide-ranging portfolio of skills - from internal communication to crisis work - and industry expertise. It offers a tailor-made approach together with high service levels and a focus on results.

Clients include Unimaq (the Caterpillar rental operation of Ferreyros Group in Peru), JJC (one of the country’s largest construction companies), Bozovich (the major wood and timber corporation with overseas operations in Mexico and the US), Aldo & Co (the leading Peruvian jeweler) and Iasacorp (which handles retail business for major brands such as Do It, Glitter, Mattel, Hasbro and Barbie).

The company’s staff comprises backgrounds ranging from law to journalism and marketing communication and offer considerable experience in branding, social media and strategic planning. The in-house design team works in both traditional and online media.

Lever LatAm’s work for Unimaq has been recognized with two Caterpillar Marketing Awards (Regional Latin America) - both for internal communication campaigns. The first, in 2010, delivered an improved organizational climate along with increased levels of customer service and sales, while the second, in 2012, successfully promoted the newly-defined corporate values, resulting in the Unimaq team being recognized as a model within the Group.

Luis Nieri, Partner and CEO at Lever LatAm said: “The combination of skills in our team and our commitment to service has been the key to the growth and success of the company in such a short period of time. Comprehensive and tailor-made solutions for each one of our clients together with our personal approach have helped us to fully understand our clients’ needs and sustain close and productive working relationships.”

IPREX Americas President Renzi Stone (Saxum, Oklahoma City), welcomed Lever LatAm: “With over 60 offices and billings of $140 million in the Americas alone, IPREX is a major resource for clients needing communication responses to corporate and brand objectives.

“We have built our presence in Latin America carefully according to client need and with regard to our insistence on finding high quality partner agencies. Luis’s team matches our needs brilliantly and their broad-ranging experience and excellent contacts in Peru will bring benefits to our partners and their clients worldwide. In addition, Luis’s international outlook and in-depth knowledge of Latin America, where he has worked and travelled widely, will add to our extensive knowledge base.”


IPREX is one of the world’s major corporations of public relations and communication firms. Founded in 1983, its 76 partners have 111 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of $205m. Its 1,500 professionals provide a comprehensive range of services for some of the world’s most successful companies.

David Watson, +441273845462
Lever LatAm
Luis Nieri, +5116348200

Source: IPREX