Sidney Frank Importing Company Named Exclusive U.S. Importer and Distributor Of VnC Cocktails

NEW ROCHELLE, N.Y., Oct. 1, 2012 /PRNewswire/ -- Sidney Frank Importing Company, Inc., and VnC Cocktails Ltd. jointly announce that Sidney Frank Importing Company Inc. will become the exclusive importer and distributor of the entire VnC line of ready-to-serve products in the United States, as well as Puerto Rico and the Caribbean, effective immediately.

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New Zealand based VnC Cocktails was established in 2007 by Shane McKillen, one of the co-founders of 42 Below Vodka. The premium, all natural, low calorie ready-to-serve line of cocktails is currently available in 24 states and 30 countries. The brand has experienced triple digit growth in the past three years and has forecasted sales of 200,000 cases for FY2012.

"We are thrilled to add VnC Cocktails, an innovative brand that is seeing great success within the rapidly growing segment of ready-to-serve cocktails, to our portfolio of premium brands," says Steve Bellini, Executive Vice President of Sales at Sidney Frank Importing Company, Inc. "This naturally spirited line offers consumers a fun, low calorie and convenient way to enjoy their favorite bartender quality cocktails, offering a fresh take on a classic experience. We are excited to build on VnC Cocktails' success by leveraging the power of our sales force and the strength of our distributor and broker network across the nation."

"Sidney Frank Importing Company's proven success and forward-thinking approach to brand building along with their powerful route to market, make them the ideal partner to expand the footprint of the world's best tasting all natural ready-to-serve cocktails," says VnC Cocktails Founder and Executive Director, Shane McKillen.

VnC Cocktails are 100% all natural with no artificial preservatives, additives or color and has been recognized for quality and taste with eleven gold/platinum medals from world renowned beverage competitions such as Beverage Testing Institute, Drinks International Magazine and SIP Consumer Awards.

VnC Cocktails are available in 8 flavors, including Banana Daiquiri, Mango Daiquiri, Margarita, Pacific Mai-Tai, Passionfruit Caprioska, Pomegranate Cosmopolitan, Strawberry Daiquiri and Vodka Mojito. VnC Cocktails are available in 750ml and 200ml sizes with a suggested retail price of $12.99 (750ml). Visit for additional information.

About Sidney Frank Importing Company, Inc. Founded in 1972, Sidney Frank Importing Company, Inc. of New Rochelle, NY, currently owns or imports: Jagermeister Herbal Liqueur - the number one selling imported Liqueur and shot brand in the United States; Gekkeikan Sake - the world's finest sake with nearly 400 years and 14 generations of sake brewing experience, American Harvest - a proprietary blend of organic vodka and organic ingredients resulting in a distinctly smooth and silky spirit with a crisp, clean taste; Michael Collins Irish Whiskey - the award-winning double distilled single malt and blended whiskeys named for the Irish legendary hero; Barenjager Honey Liqueur - the German imported original honey liqueur made with generous amounts of premium natural honey; Barenjager Honey & Bourbon - a delicious blend of premium honey liqueur and Kentucky bourbon whiskey; VnC Cocktails - the naturally spirited premium, all natural, low calorie ready-to-serve line of cocktails from New Zealand; JC Cognac - the VSOP known for its unmatched quality and unique flavor extensions of Apple and Jasmine; Jacques Cardin Brandy - the French brandy of uncommon distinction defined by its rich color and superior flavor; Hudson's Bay Scotch - a smooth blend of 100% Scotch Whiskies distilled and blended in Scotland and St. Vivant Armagnac - the premium French brandy steeped in tradition dating back to 1559. DRINK RESPONSIBLY

Kate Laufer
Director, Public Relations
Sidney Frank Importing Company, Inc.

SOURCE Sidney Frank Importing Company, Inc.