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Frederick's of Hollywood Launches "The Find by Frederick's"

HOLLYWOOD, Calif., Oct. 1, 2012 /PRNewswire/ -- Frederick's of Hollywood is excited to announce the launch of its newest digital platform, The Find by Frederick's. The Find by Frederick's was created to enable consumers to conveniently browse and shop for value-priced products in a single destination. Providing the best in outlet and flash site features, The Find by Frederick's is the destination of choice for consumers looking for accessibility, reliability, and exciting products at an affordable price point. With no product priced above $20, customers of The Find by Frederick's will have the opportunity to purchase limited quantity items while they last at dramatically reduced prices. The Find by Frederick's can be accessed at www.Thefindbyfredericks.com or through the Frederick's of Hollywood website at www.fredericks.com.

"The addition of The Find by Frederick's completes the introduction and launch of our three tier branding and merchandising strategy, which was initiated in September with our new luxury label collection, Harriet," said Tracy McCourt, Frederick's of Hollywood's Chief Marketing Officer. "We are excited to provide our current and future customers with a full array of products across a broader assortment of merchandise and price points."

ABOUT FREDERICK'S OF HOLLYWOOD
Since 1946, Frederick's of Hollywood (NYSE MKT: FOH) has set the standard for exquisite, innovative intimate apparel. Frederick's remarkable legacy continues today with 118 specialty retail stores and an online shop at www.fredericks.com. Its unique innovations have led the company to become one of the most recognized brand names in the world.

SOURCE Frederick's of Hollywood