CHARLOTTE, N.C., Oct. 1, 2012 (GLOBE NEWSWIRE) -- Brothers Scott and Mike Ciprari have turned their hobby and passion for music into one of the most successful and highly sought after drum making businesses in the country, SJC Custom Drums. Twelve years ago, these twenty-something visionaries founded the business out of their grandmother's basement in Dudley, Massachusetts. Today, SJC has created more than 1,700 one-of-a-kind customized drum kits (that you won't see anywhere else) for some of the most recognizable names in music, including Panic at the Disco, Miley Cyrus, Kanye West, Justin Bieber, The Jonas Brothers, Queen Latifah, Machine Gun Kelly, Keyshia Cole, and Gym Class Heroes.
While Scott and Mike may have hit the right notes in building a profitable business, DRUM HEADS showcases their struggle to build a personal relationship with one another. The brothers are constantly at odds and the tension between them is palpable, often causing their father to serve as the sole voice of reason. Mike, who himself has a band, is outspoken and dogged in his quest to design the craziest kits and close as many deals for SJC as he possibly can. Scott, the more reserved and introverted of the two, spends most of his time in the paint shop, creating spectacular finishes. He likes to work alone, but is uncompromising when it comes to how things are run around the shop. Problems arise when Mike makes unrealistic promises to clients, leaving Scott and the rest of the eclectic staff to meet stressful deadlines. Viewers can watch the drama unfold when DRUM HEADS premieres on Halogen TV on Wednesday, October 24th at 9:00pm ET/8:00pm CT.
Episodes follow SJC as they work to complete specialized drum kits for bands Eric Church, Hanson, Every Time I Die, Four Year Strong, and DropKick Murphys. Known for their innovative designs and expert craftsmanship, the SJC team pulls out all of the stops to craft a kit that is specifically tailored to each artist. In their quest to create the perfect match between personality and need, the team travels off the beaten path to eccentric locations, including an alligator farm and an Irish dance company, to find inspiration.
Like Halogen TV, Scott and Mike are committed to communities in need. The series features uplifting segments where the brothers create and donate customized drum kits to several non-profit organizations including the Boys and Girls Clubs, a children's hospital and an alternative school for "at risk" students.
Fans of shows like Cake Boss and American Chopper will enjoy DRUM HEADS. Viewers are taken along for the ride with the SJC team as they watch them build upon their reputation of excellence and expertise, while trying to keep family drama at a minimum.
The executive producers of DRUM HEADS are Becky Henderson, Marshall Nord, Jonathan Bogner and Oliver Bogner. The series is produced and directed by Demetrius Graham. For more information, go to www.drumheads.tv.
About Halogen TV
Halogen is the only television network focused on socially-conscious entertainment featuring reality-based series and documentaries. Our 24-hour schedule highlights humanitarian, eco-friendly, and pop culture programming. Supported by a complimentary digital and social media strategy, Halogen inspires our viewers to make a difference in their community - and their world. Halogen TV – Be The Change.
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Source: Halogen TV