BERNARDSVILLE, N.J., Oct. 1, 2012 /PRNewswire/ -- Multi Media Exposure, Inc. (MME) announces the launch of one of beauty's most exciting and recent launches in 2012 to HSN, inviting millions of new customers to experience the COOLWAY™ technique of straightening hair. The Coolway™ system can be purchased now on HSN.com and will be launching on-air on HSN on Oct. 9 at 4 a.m., 10 a.m. and 6 p.m. (EDT).
Awarded the highly coveted "Best of Beauty" award from Allure Magazine (September 2012) for technology, Coolway™ is an innovative approach in achieving straight hair using their exclusive patented styling system.
Skip Borghese, Owner and President of Multi Media Exposure Inc. (www.mmetv.com), immediately saw the potential for an exciting partnership between Coolway™ and HSN. His many years of building, developing and strategizing an assortment of brands available on the powerful television retailer sets himself and MME apart from other companies: they offer their unique perspective and advice in selecting, nurturing and building remarkable collections in the beauty, home ambiance, lifestyle and fashion industries that are both enticing for the networks' customers, as they are great values and newsworthy.
"I saw a terrific story in how Coolway ™can make women look and feel their personal best," said Borghese, who also represents celebrity manicurist/nail color guru Deborah Lippmann and many other top performing brands on TV. "The Coolway™ system impressed me not only because of its innovative features, but also its results – which are unique and truly game-changing. Compared with other products in the market, I am confident that Coolway™ stands alone and is a true winner that all customers will fully embrace. It is absolutely a necessary component in today's multi-channel retailing industry."
Applied to the hair in two steps, the Coolway™ Transform Spray measures the hair's natural moisture, then the Coolway™ Low Heat Styler smoothes and straightens the hair at, low temperatures. Silk proteins, Red Algae extract, and fermented corn ingredients work to strengthen the hair providing long-term results – your hair will be humidity resistant and frizz-free. When used together, the hair becomes healthier, stronger and shinier; the hair is more manageable and blow – drying time is cut in half.
Most importantly, Coolway™ implements a new concept in hair straightening, where upon application of the styler, the hair's moisture level is measured and automatically sets an ideal temperature, required to seal in the moisture while styling and protecting the hair. Coolways studies have determined a temperature of 320 F damage the hair – most hot irons are set at 450 F. This makes the hair look smooth, but only temporarily, and eventually creates dry, brittle, unhealthy hair. Coolway™ stylers temperature is set to never go above 299 F, and contains moisture at a healthy level – keeping the hair conditioned and frizz-free until your next wash. In a test using the Coolway Boost Cream and Coolway Transformation spray together helps reduce breakage by 75%, reduce frizz by 50% (after 2 hours), increase shine by 22%
For media inquiries, please contact Kerry Kane at firstname.lastname@example.org/917-208-3486. Join the conversation @HSN on Facebook, Twitter and Pinterest.
Multi Media Exposure is owned by Skip and Lorenzo Borghese, (www.mmetv.com) a brand building Partnership Company that provides a unique and strategic direction for its many clients found on television sales channels, infomercials and in other retailers world-wide. Their invaluable experience in capturing a new sales audience via today's growing retail channels are collective of their years spent in-front of and behind the scenes of some of today's biggest brands found on TV.
SOURCE Multi Media Exposure, Inc.