Reader's Digest Association and HealthMarkets Insurance Company(SM) Partner to Promote Medicare Prescription Drug Plan

NEW YORK and NORTH RICHLAND HILLS, Texas, Oct. 1, 2012 /PRNewswire/ -- HealthMarkets Insurance Company ( and The Reader's Digest Association, Inc. (RDA), parent company of Reader's Digest – one of America's best known and trusted brands – today announced a partnership that will deliver a new basic Prescription Drug Plan (Medicare Part D) option for Seniors with Medicare.

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"We are very excited to join forces with a company whose focus is so aligned with ours at Reader's Digest - providing valuable and convenient products to consumers," commented Bob Guth, CEO of the Reader's Digest Association. "The plan from HealthMarkets Insurance Company will provide an excellent prescription medication option for Seniors looking for low-cost solutions."

"Reader's Digest's focus on providing value and no-nonsense information to their consumers makes this partnership a great fit with the principles we've used to design and market this plan," said Ken Fasola, President and Chief Executive Officer of HealthMarkets.

The Reader's Digest Value Rx Prescription Drug Plan will be available to Medicare beneficiaries in all states except New York with enrollment starting in October for coverage beginning January 1, 2013. Benefits of the plan include:

  • Co-pays on medications as low as $1
  • Ability to use any of the 63,000 independent and chain pharmacies in the plan's nationwide network
  • Generic and brand name drug coverage
  • Convenient home delivery options

Enrollment in the Reader's Digest Value Rx Prescription Drug Plan is open to all consumers, and is not limited to subscribers of Reader's Digest magazine.

The Plan also features member-only offers that include discounted subscriptions to Reader's Digest magazine and a 20 percent discount on most of the hundreds of products available at the Reader's Digest online store at – including health and wellness books, music, videos and magazines.

As part of the partnership, Reader's Digest and HealthMarkets Insurance Company will promote the Prescription Drug Plan in print in Reader's Digest magazine, and digitally on

About The Reader's Digest Association, Inc.
Reader's Digest Association is a global media and direct marketing company that educates, entertains and connects more than 140 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 78 countries, publishes 75 magazines, including 49 editions of Reader's Digest, the world's largest-circulation magazine, operates 62 branded websites and sells 30 million books, music and video products across the world each year. Further information about the company can be found at

About HealthMarkets Insurance CompanySM
HealthMarkets Insurance Company is a carrier focused on Medicare products and offers plans in 49 states plus the District of Columbia (all states except New York). The company is an indirect subsidiary of HealthMarkets, Inc., a privately owned holding company. Other insurance company subsidiaries are focused on serving the insurance needs of small business, individuals and families in the under-65 market. Additional information about HealthMarkets Insurance Company and the Reader's Digest Value Rx Prescription Drug Plan may be found at

Media Contact:
Veronica Logue
Reader's Digest Association

SOURCE Reader's Digest Association, Inc.