Ingredient Integrity, Transparency Prime Motivators
SEBASTOPOL, Calif.--(BUSINESS WIRE)-- To mark the beginning of Non-GMO month, Traditional Medicinals is celebrating the Non-GMO Project verification of its more than 50 teas. Already the country’s No. 1-selling wellness tea brand1, Traditional Medicinals now also earns the distinction of having more Non-GMO Project Verified products on the market than any other tea company.
“We are a company dedicated to sharing the natural wellness potential of plants from around the world,” said Blair Kellison, Chief Executive Officer of Traditional Medicinals. “Ingredient transparency and integrity are at the core of our values, and we know it’s what our consumers expect.”
Traditional Medicinals strives to sustainably source organic, Fair Trade Certified™ and pharmacopoeial quality herbs from their native regions around the world. The company is proud to add Non-GMO Project Verification to the list of qualities consumers can trust when purchasing its teas. The Non-GMO Project Verified logo will be featured on Traditional Medicinals’ striking packaging update, which features a new logo, beautiful herbal images and friendlier copy to demonstrate care, evoke trust and cue flavor.
Traditional Medicinals is the first herbal tea company to be Non-GMO Project Verified and is a proud supporter of the Non-GMO movement. As consumers continue to seek more transparent disclosure and choice when it comes to GMOs — including in California, where 90 percent of residents are proponents of legally required GMO labeling2 — Traditional Medicinals will continue to be a trusted source for honest, straightforward labeling.
About Traditional Medicinals
Traditional Medicinals is a leading seller of organic and Fair Trade Certified™ wellness tea in the U.S., and the pioneer of the wellness tea category. Its mission to educate people about the power of plants has remained steadfast since 1974. Over the years, the company’s knowledgeable herbalists have developed more than 50 herbal formulas using pharmacopoeial quality herbs. Traditional Medicinals is an independent and employee-owned company (ESOP), allowing employees to enjoy an ownership stake. All of its work is supported by efforts to minimize its impact on the environment and sourcing locations around the world. For additional information, visit www.traditionalmedicinals.com.
About the Non-GMO Project
The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices. Learn more about the Non-GMO Project at www.nongmoproject.org. To get the latest non-GMO news and updates, follow the Non-GMO Project on Facebook at www.facebook.com/nongmoproject and on Twitter at www.twitter.com/nongmoproject.
1 Wellness tea refers to the SPINS unique category of medicinal tea and product placement within a category is determined by SPINs. All products referenced in this document are herbal supplements.
2 Bohemian Vol. 34.18
Casey Colesworthy, 503-231-3086
Source: Traditional Medicinals