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Kettle Brand® Chips Becomes First and Only Potato Chip to Earn Non-GMO Project Third-Party Verification

SALEM, Ore.--(BUSINESS WIRE)-- Kettle Brand is building on its long-standing natural promise and commitment to raising the standards for the potato chip category by adding Non-GMO Project verification to 16 of its premium kettle-cooked potato chip flavors. It is the first and only potato chip brand to earn verification, continuing its commitment to use only all natural ingredients, non-GMO oil and potatoes, and no trans fats, MSG or preservatives.

The first flavors to feature the Non-GMO Project verification prominently on front-of packaging will appear on store shelves by January 2013. The Non-GMO verified flavors include many of Kettle Brand’s best-sellers, including Sea Salt & Vinegar, Spicy Thai, Sea Salt, Jalapeño and Salt & Fresh Ground Pepper.

“For over 30 years, Kettle Brand has been focused upon providing great taste, naturally, and for our consumers this means investing in Non-GMO verification and labeling,” said Marc McCullagh, brand manager for Kettle Brand. “Kettle Brand has been committed since day one to using all natural ingredients you can pronounce, recognize and trust. Investing in Non-GMO labeling is just another way to ensure ingredients with the highest integrity.”

The company has been working with the Non-GMO Project since 2009 to verify ingredients and reassure consumers of its commitment to using only ingredients with integrity. Verification of more than half of its Kettle Brand potato chips flavors is a strong start, and the company continues to work diligently on Non-GMO ingredient sourcing so that all of its products can ultimately be verified.

About Kettle Brand®

Kettle Brand is a pioneer of and one of the leaders in the premium kettle-cooked category, producing six premium product lines – Original, Krinkle Cut™, Organic, 40 Percent Reduced Fat and Bakes potato chips, as well as TIAS!™ tortilla chips. Committed to making every product with all natural ingredients and without trans fats, artificial flavors or preservatives, the brand is the first and only Non-GMO Project verified potato chip company. Its products are sustainably produced and packaged in three state-of-the-art facilities in the U.S. and U.K., and distributed throughout North America, the United Kingdom, Western Europe and several countries in Asia. The brand is part of the Diamond Foods snack brand family, which also includes Emerald® snack nuts, Pop Secret® popcorn, and Diamond of California® culinary and snack nuts. For more information visit www.kettlebrand.com.

About the Non-GMO Project

The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices. Learn more about the Non-GMO Project at www.nongmoproject.org. To get the latest non-GMO news and updates, follow the Non-GMO Project on Facebook at www.facebook.com/nongmoproject and on Twitter at www.twitter.com/nongmoproject.

Maxwell PR
Casey Colesworthy, 503-231-3086
casey@maxwellpr.com

Source: Kettle Brand