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Fresh & Easy Extends Registration for Shop for Schools Fundraising Program

Due to incredible response from schools and parents, deadline extended two weeks

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- After receiving an overwhelming, positive response from school officials and parents, Fresh & Easy Neighborhood Market announced today that the online registration period for its education fundraising program, Shop for Schools, has been extended through October 15, 2012.

All kindergarten through eighth grade schools within a three-mile radius of any Fresh & Easy store, are eligible to register online for Shop for Schools at www.freshandeasy.com/shopforschools. Participating schools will receive a $1 cash donation for every $20 receipt collected from any Fresh & Easy store through December 31, 2012. Fresh & Easy will also award the top-fundraising school in Arizona, Nevada and the top two highest-earning schools in California each with a $5,000 bonus.

“Schools have used their Shop for Schools earnings to buy supplies, save drama and music programs, and help keep class sizes down. These are just a few of the many reasons we’re happy to bring this program back again this year,” said Tim Mason, Fresh & Easy CEO. “We hope that by extending registration, even more schools can raise money for whatever they need most.”

In addition to fundraising through receipt collection, Fresh & Easy offers participating schools a Shopping Night at their local store. These fundraising events are held on designated evenings and each participating school receives 5% of the total store’s sales from 4pm to 8pm.

This is the fifth time Fresh & Easy has run its Shop for Schools fundraising program, which has raised over $4 million for local schools to date. To learn more about Fresh & Easy’s Shop for Schools program, visit www.freshandeasy.com/shopforschools. Become a fan of Fresh & Easy’s Shop for Schools program on Facebook at www.facebook.com/shopforschools.

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 199 stores in Arizona, California and Nevada. All of Fresh & Easy’s products are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. Fresh & Easy also offers fresh baked goods, meats and produce, as well as favorite national brand products and household items, all at great low prices.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.

for Fresh & Easy
Brendan Wonnacott, 310.384.3833
brendan.wonnacott@freshandeasy.com

Source: Fresh & Easy