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Crock-Pot® Brand Kicks Off First-Ever Nationwide Search for the ULTIMATE CROCK-POT CROCK-STAR

Winner Receives Guest Appearance on Cooking Channel

Contest Coincides with Launch of Newly-Designed Website, Innovative Products for Fall

BOCA RATON, Fla.--(BUSINESS WIRE)-- Calling all Crock-Pot® Crock-Stars! Got a delicious apple crisp or an unrivaled lobster mac & cheese slow cooker recipe? Maybe it’s a creamy red pepper polenta or a tempting sweet and sour shrimp? Now, Crock-Pot® brand enthusiasts across the U.S. can achieve instant slow cooker fame as the Crock-Pot® brand kicks off its first-ever nationwide search for the Ultimate Crock-Pot Crock-Star. Slow cooking specialists are encouraged to turn on their Crock-Pot® Slow Cookers and turn up their culinary creativity to show off their most unique and delightfully unexpected recipes. The competition heats up this Crocktober when the brand will select one savvy slow cooking whiz as the Ultimate Crock-Pot Crock-Star and then watch them rise to immediate slow cooker stardom with a guest appearance on Cooking Channel’s From the Kitchens Of!

Aspiring Crock-Pot® Crock-Stars™ can show off their slow cooker savvy by uploading their original recipe with a photo or video of themselves in action on CrockStars.com from October 1st through October 31st. Fans can vote for their favorite recipe among the top three finalists on Crock-Pot.com daily from November 12th through November 25th. The grand prize winner will receive a coveted guest appearance on Cooking Channel’s From The Kitchens Of special show to air January 20, 2013.

Check Out the New Crock-Pot.com

The nationwide search for the Ultimate Crock-Pot Crock-Star coincides with the launch of the all-new Crock-Pot.com. The new website is designed to spark creativity and inspire consumers to think outside the box and inside their Crock-Pot® Slow Cookers! Consumers can visit the interactive site to shop for new and exclusive products, as well as share stories about their favorite recipes, family photos, entertaining ideas, and more in the all-new “Daily Dish” section. The new Crock-Pot.com features an abundance of delicious recipes – more than 800 – and a brand new feature that allows consumers to rate and review recipes and products too!

“As the original and leading brand of slow cookers, the Crock-Pot® brand continues to bring innovation to the category through unrivaled depth and breadth of products, social engagement, and on-line access. We address consumer needs in exciting and relevant ways, providing solutions for busy families and for creative entertainers,” stated Matt Ragland, Vice President of Marketing for the Crock-Pot® brand. “Our first-ever nationwide search for the Ultimate Crock-Pot Crock-Star is the perfect example of providing a platform for consumers to interact with the Crock-Pot® brand and the slow cooking community in a unique and meaningful way.”

Hot & New: Fall Products Announced

The Crock-Pot® Cook & Carry™ Slow Cooker featuring HeatSaver™ Technology guarantees spectacular tailgating. The specially designed stoneware keeps food at its optimal serving temperature 30 percent longer* than existing portable slow cookers, even without a power source! This innovative design makes transporting super easy with robust, integrated handles, a locking lid, and a cord wrap. The travel temperature gauge even provides visual feedback on the temperature of the food once it has been unplugged.

Blasting back to the past, the Crock-Pot® brand has taken their vintage design out of the vault and redesigned it into a modern day slow cooker. With the look and feel of the original, this nostalgic slow cooker is like a trip down memory lane, recreated with today’s features such as removable, dishwasher-safe stoneware. The perfect gift for friends and family this holiday season, the limited-edition Crock-Pot® Vintage Style Slow Cooker is available exclusively at Crock-Pot.com while supplies last!

It’s Time to get Cooking!

Crock-Pot® Slow Cookers can be purchased online at the all-new Crock-Pot.com and at retail stores including Wal-Mart, Target and Bed Bath & Beyond. Be sure to “Like” the Crock-Pot® brand on Facebook for special product offers and upcoming news and information about the Ultimate Crock-Pot Crock-Star Contest.

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.

COOKING CHANNEL (www.cookingchanneltv.com) is an entertainment brand dedicated to today’s passionate food lover. For food people, by food people, Cooking Channel is the answer to a growing hunger for more content devoted to food and cooking in every dimension from global cuisines to international travel, history and unconventional how-to’s. Scripps Networks Interactive (NYSE: SNI), which also owns and operates DIY Network (www.diynetwork.com, Food Network (www.foodnetwork.com), Great American Country (www.gactv.com), HGTV (www.hgtv.com) and Travel Channel (www.travelchannel.com), is the manager and general partner.

*Compared to Crock-Pot 6 Quart Cook & Carry Slow Cookers

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50426555&lang=en

For Crock-Pot® Brand
Hill & Knowlton
Hanna Thompson, 305-443-5454
hthompson@samcor.net

Source: Jarden Corporation

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