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STOCKS NEWS EUROPE-ITV up in high volume on fresh bid talk

British TV and media group ITV edges up in high trading volumes following renewed bid speculation, traders say.

Britain's Daily Mail cites speculation linking ITV to a wide-ranging group of potential suitors, ranging from private equity firms to other rival media companies.

ITV is up 1.4 percent at 91.20 pence in early morning trade - close to a 52-week high of 92.25 pence and outperforming a flat FTSE 100 .

ITV is also one of the most heavily traded stocks, with trading volumes at around 60 percent of their 90-day average, nearly three times that on the broader index.

"Whilst there's momentum in the story, it won't go away. It would be very foolish to bet against a bid story," says a London-based trader.

Reuters messaging rm://sudip.kargupta.thomsonreuters.com@reuters.net

Keywords: MARKETS EUROPE STOCKSNEWS