World-Class Business and Academic Leaders Advise AdvaMed 2012 Audience on How to Strengthen Medical Technology Industry

Day Three Plenary Sessions Highlight Sector's Challenges, Opportunities and Future of Innovation

BOSTON, Oct. 2, 2012 /PRNewswire-USNewswire/ -- AdvaMed 2012: The MedTech Conference opens its third day of events at the Boston Convention & Exhibition Center on Wednesday with a plenary breakfast on the medical technology ecosystem and the future of innovation. Later in the day, one of New England's local icons will team with one of healthcare's premier thought leaders on a plenary session geared toward strategies for success.

Susan Dentzer, editor-in-chief of Health Affairs, will serve as moderator for the morning plenary session. Joining her on the panel will be: Robert Langer, a prolific inventor and pioneer of new technologies; Terry McGuire, one of the leading venture capitalists of the life sciences space and co-founder of Polaris Venture Partners; and Dr. Jeffrey Shuren, the director of the Center for Devices and Radiological Health at the U.S. Food and Drug Administration.

The afternoon plenary session will consist of two presentations. First, Brian Johnson, publisher and co-founder of MassDevice, will interview Robert Kraft, CEO of the Kraft Group, who may be best known as the owner of the New England Patriots. Since he purchased the team in 1994, the Patriots have won more division titles, conference crowns and championships than any NFL team. Following this interview, Dr. Uwe Reinhardt will address the audience on the healthcare industry's core challenges and opportunities, including stimulating innovation and controlling costs.

Wednesday's CEO Unplugged series will include: a session with medical technology industry pioneers; a discussion of the medical device excise tax; a session with private equity fund managers; and a discussion with medical technology CEOs from the Massachusetts life sciences cluster. Some of the key panel sessions throughout the day will explore: healthcare reform and medical devices; how to attract buyers and maximize valuation; medical device hacking; implications of transparency and anti-corruption for the industry; and a physician's view of the healthcare environment.

The conference will close late Wednesday afternoon with a Massachusetts All-Stars Party. Some of the most prominent medical technology all-stars along with the city's top athletes will attend this event, including: New England Patriots' Steve Grogan; Boston Celtics' John Havlicek; Boston Bruins' Mark Recchi; and Boston Red Sox's Jim Rice.

For a full conference agenda, visit

About AdvaMed 2012
Focused on bringing venture capital, angel and private equity investors together with industry stakeholders and addressing policy issues, AdvaMed 2012 brings together industry leaders from across the U.S. and around the world. Visit for more details.

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