IgnitionOne Continues Growth with Hiring of Ad Tech Veteran and Key Sales Executive, Chris Knoch

New role is “homecoming” for one of the firm’s earliest employees

NEW YORK--(BUSINESS WIRE)-- IgnitionOne (http://www.ignitionone.com), the global leader in digital marketing solutions, has appointed Chris Knoch as U.S. Vice President of Sales. Most recently Chris was Global Vice President of Client Services at Kenshoo Social.

Chris was one of the earliest employees of SearchIgnite (now IgnitionOne) and has enjoyed over 12 years in the interactive space. In addition to his work at Kenshoo, he has held leadership roles, including Principal Consultant and head of consulting for Omniture’s Visitor Acquisition Platform and Vice President of Marketing for Ready Financial Group. Over the years, Chris has worked with hundreds of companies to achieve proven integrated online marketing results, with specific focus on gaining a competitive edge in tracking, analytics, and automated optimization.

"My first tour with IgnitionOne started almost a decade ago in a cramped room sitting side by side with a handful of developers, a client services rep and founder Roger Barnette,” said Chris Knoch. “I'm extremely excited to return home to IgnitionOne as it has grown to provide world-class products and solutions to many of the world’s iconic brands. Equally exciting is the opportunity to bring what I believe to be the most tightly integrated and comprehensive digital marketing solution to US marketers. Evangelizing such an incredible company, product and team is a dream come true."

“There are few people in our industry who understand the challenges and needs of digital marketers more than Chris Knoch,” said Roger Barnette, President of IgnitionOne. “Chris will be an excellent partner for our clients to help them maximize their online advertising efforts through our technology and services.”

About IgnitionOne

IgnitionOne®, the global leader in digital marketing solutions, enables companies to integrate and centralize cross-channel marketing efforts within one platform, allowing for deeper insights and greater digital success. On behalf of our customers, IgnitionOne currently scores over 300 million users in 53 countries to help optimize media and website conversions using cross-channel attribution modeling across search, mobile, display and social. IgnitionOne’s solutions are powered by proprietary, integrated technology: IgnitionOne’s Digital Marketing SuiteSM.

IgnitionOne powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as MRM Worldwide and CyberAgent.

For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.

Joe LaSala, 212-574-5096

Source: IgnitionOne