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Erie Drive and WiOffer Announce Alliance

NATICK, Mass., Oct. 2, 2012 /PRNewswire/ -- Online retailer Erie Drive (ErieDrive.com) and WiOffer (WiO®) announced a strategic alliance to feature Erie Drive on WiO, the new mobile app platform which is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on television and radio.

(Logo: http://photos.prnewswire.com/prnh/20111018/NE87062LOGO)

"We're excited to be involved with the launch of the WiO app. Its technology aligns perfectly with our audience - smart, forward thinking, on-the-move, and above all, technology-savvy," said Erie Drive CEO John Gavin. " We see the importance and growth of the smartphone and tablet market, and WiO gives us a key to tapping into that emerging audience."

Matthew Greene, Co-Founder of WiO added that "even though Erie Drive is not yet a TV advertiser, we've been able to accommodate these great brands by delivering their unique offers, promotions and relevant information via our Hero Page which we think will interest and excite our users."

Creative Director Alexandra Grenham concurs. "We always want to bring our customers closer to the Erie Drive experience, and apps like WiO help us achieve that goal. Our hand-selected inventory comes from the famous street markets of London and Paris, in addition to our finds from American markets. The WiO app brings us closer to the people who can't necessarily get to these markets, but who want to find quality gifts and home items at their fingertips."

About Erie Drive:
Founded by three business partners and led by Creative Director Alexandra Grenham, Erie Drive specializes in unique gifts, quality home accents and home accessories.

The design-driven online boutique is the realization of Founder and Managing Partner Dr. Marcia Stone's lifelong dream. Stone's former company, Hybrivet Systems Inc., invented, manufactured and commercially sold the first EPA recognized lead-detection kits. Hybrivet Systems was acquired by 3M in 2011.

Alexandra Grenham, an accomplished artist, boutique manager and creative director, serves as the Creative Director for Erie Drive. Grenham is an expert in identifying and promoting emerging artists and design trends.

About WiOffer, LLC (WiO)
WiO is a leading interactive 2nd Screen application technology that allows audiences to interact with television and radio commercials from well-known brands across multiple mobile devices. Using both audio-recognition and voice-recognition technologies, WiO provides its users with the opportunity for immediate dialogue with brands and ads that offer relevant savings, promotional incentives and hyper-localized information via smartphones and tablets. Based in New York City, WiO was established in 2011 by advertising industry veterans, Andrew S. Pakula, who serves as CEO, and Matthew Greene, as President. For more information visit: www.wioffer.com.

For press inquiries regarding Erie Drive, please contact Jamie Wood, 508-647-0500, jwood@eriedrive.com.

For press inquiries regarding WiOffer, please contact Matthew Greene, mgreene@wioffer.com.

SOURCE Erie Drive