DAYTONA BEACH, Fla., Oct. 2, 2012 /PRNewswire/ -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces its upcoming webinar hosted with WardsAuto on October 9th, at 2 p.m. EDT. This free event provides attendees with inside information on how to generate more customer-pay dollars from current and next generation consumers. The webinar will also share key best practice marketing and communication strategies.
Guided by Mike Martinez, CMO at DMEautomotive and Dr. Mary Sheridan, research director at DMEautomotive, "How to Increase Customer-Pay Service Revenue" will empower participants to increase profits and drive sales. The interactive webinar is packed with new data that supports key best practices proven to increase customer-pay services, including marketing and communication strategies targeted at in-market buyers for tire, brake, and battery services. Attendees will also learn the importance of maintaining good customer relations with existing maintenance plan users, along with essential tips on how to do so effectively.
Among the key data insights from DMEautomotive's recent national consumer surveys to be discussed in the webinar are:
- 56% of consumers with a prepaid or complimentary service plan are likely to continue servicing at the dealership after expiration.
- Younger consumers are much more likely to have a plan, and are more likely to have all maintenance done under the plan.
- As vehicles reach age 3-6 years, only 31% of customers report using the dealership for "bread-and-butter" services like brakes, oil changes, batteries, and tire replacement.
"Customers no longer use dealerships as their first stop for maintenance or repairs," said Dr. Sheridan. "With so many service centers out there, dealerships must now earn customer-pay service revenue. Our How to Increase Customer-Pay Service Revenue webinar will provide key steps to prevent service center customer bleed and increase coveted customer-pay service revenue, along with tips for safeguarding service loyalty from current and next generation consumers – including the typically dealership adverse, younger generation."
For more information, or to register for the How to Increase Customer-Pay Service Revenue webinar click here.
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.
WardsAuto is a world-leading provider of auto industry news, data and analysis, having served the industry's information needs for more than 80 years. WardsAuto Dealer Business is a monthly magazine serving automotive dealers. WardsAuto.com is an online subscription service delivering virtually all the industry news, data and analysis compiled by WardsAuto, the world's leader in automotive industry information. A Southfield, MI - based division of Penton Media, Inc., WardsAuto also publishes the manufacturing-focused monthly magazine WardsAuto World, and offers a wealth of other automotive information services including reference annuals, online databases, and customized data reports.