RFID in High Tech 2012 to Highlight the Technology's Role in Reducing Data-Center Energy Costs

NEW YORK, Oct. 2, 2012 /PRNewswire/ -- RFID Journal announced today that founder and editor Mark Roberti will present a session at RFID in High Tech (www.rfidjournalevents.com/hightech) regarding radio frequency identification's role in reducing data-center energy costs. The session will highlight successful deployments and provide information about technology providers that offer solutions designed for this specific application. The conference will be held on Oct. 11-12, 2012, at the Crowne Plaza San Jose-Silicon Valley, located in Milpitas, Calif.

"The New York Times recently highlighted the growing problem of data-center energy consumption and the enormous amount of energy that can be wasted," Roberti said. "RFID can't eliminate the problem, but it can reduce the energy wasted in cooling a data center. That's good for the environment, and can reduce costs for companies operating data centers."

The event is focused on RFID applications in the high-tech sector. Maryanne Flynn, Cisco Systems' director of operations, will explain how her company is benefiting from tracking IT assets via RFID. Shahrokh Shahidzadeh, Intel's senior principal technologist, will present a session focused on the future of consumer electronics. Intel has developed a platform enabling companies to embed ultrahigh-frequency (UHF) RFID technology into electronics. Attendees will learn how embedded RFID will deliver new capabilities and benefits to electronics manufacturers, retailers, corporate IT departments and service providers. Attendees will learn about Intel's progress and its plans for this year, and obtain a glimpse into RFID's future in electronics.

RFID in High Tech will bring together leading and potential end users and leading providers of RFID hardware, software and services demonstrating their latest solutions. The conference will also feature Fast Track RFID Applications Developers Training on Oct. 12. This instructor-led course, offered as part of RFID4U's Fast Track series, teaches software application developers how to build the next generation of rich, interactive RFID applications for passive UHF RFID readers and peripherals.

For more information, please visit the RFID in High Tech Website, www.rfidjournalevents.com/hightech, or contact Attendee Registration at hightech@rfidjournal.com or (631) 249-4960.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—online and at face-to-face events. For more information, visit www.rfidjournal.com.

For more information, contact:
Sonja Valenta
Director of Marketing
RFID Journal
(212) 584-9400

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