Aéropostale Wins Store Operations Superstar Award from Retail TouchPoints for Dayforce Mobile Workforce Management

Powerful combination of operations, HR and transformative technology turns millennial workforce into “true brand advocates”

MINNEAPOLIS--(BUSINESS WIRE)-- Ceridian Corporation, a global provider of human resource solutions announces Aéropostale, a global clothing retailer, has been honored with a Gold Store Operations Superstar accolade from Retail TouchPoints in the category of Workforce Management. This inaugural award recognizes companies that have implemented innovative, successful store operation strategies that tackle retail business challenges and lead the way in a rapidly changing environment.

“Our mobile workforce management initiative, in partnership with Ceridian Dayforce, has helped us turn more millennial sales staff into true brand advocates. The technology reinforces our commitment to employee engagement and complements our award-winning HR best practices already in place,” says Julie Sedlock, group vice president store operations at Aéropostale. “We are honored to be recognized for the innovative way we approach people management, engagement and overall retail business strategy.”

“Advances in technology have created opportunities for organizations to better manage, recruit, retain and communicate with their employees which ultimately influences the company’s reputation,” says Debbie Hauss, editor-in-chief of Retail TouchPoints. “With this in mind, Aéropostale’s fusion of cutting-edge workforce management mobile technology with operations and HR best practices clearly demonstrates their commitment to serving their millennial workforce, encouraging brand ambassadorship and reinforcing brand values.”

“We are thrilled that Aéropostale is being recognized for incorporating mobile Workforce Management technology into its dynamic mix of HR and operations best practices,” says David Ossip, president of Ceridian Dayforce. “Empowering both sales staff and managers by providing the ability to access scheduling, time tracking and HR information at their fingertips has established Aéropostale as a forward thinking and technologically-savvy company. Most importantly, the company’s holistic approach showcases the value behind mobile Workforce Management technology and its potential to positively support other facets of their retail strategy.”

The Store Operations Superstar Award winners in 2012 – 7 in total - include small and large retailers and hail from a variety of industry segments. Winning strategies range from mobile workforce management and a new mobile rebate programs to video analytics and a chain-wide RFID implementation.

About Ceridian

Ceridian is a global product and services company delivering trusted results and transformative Human Capital Management technology. We help organizations save time and money, increase employee engagement and productivity. Our offering includes payroll, benefits, tax services including Dayforce Human Capital Management, Employee Assistance Programs and compliance. As the driving force in payment innovations, we are the leader in payroll outsourcing, gift cards and corporate expense management. Our award-winning products and services deliver trusted results to more than 130,000 customers in 52 countries. For more information about Ceridian visit www.ceridian.com or call 800-729-7655.

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About Aéropostale, Inc.

Aéropostale®, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and 4 to 12 year-old kids through its P.S. from Aéropostale® stores. The Company provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale® products can only be purchased in Aéropostale® stores and online at www.aeropostale.com. P.S. from Aéropostale® products can be purchased in P.S. from Aéropostale® stores and online at www.ps4u.com and www.aeropostale.com. The Company currently operates 913 Aéropostale® stores in 50 states and Puerto Rico, 76 Aéropostale stores in Canada and 97 P.S. from Aéropostale® stores in 21 states. In addition, pursuant to various licensing agreements, our licensees currently operate 22 Aéropostale® and P.S. from Aéropostale® stores in the Middle East, Asia and Europe.

About Retail TouchPoints

Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, category-specific blogs, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at http://www.retailtouchpoints.com. The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.

Ceridian Corporation
Donna Teggart, 905-947-7251
(c) 647-388-2464

Source: Ceridian Corporation