CXPA Adds ForeSee as Gold Sponsor, SoundBite Communications as Bronze Sponsor; Five New Corporate Members

Launches Innovative New Member Programs, Broadens Networking Events

WAKEFIELD, Mass.--(BUSINESS WIRE)-- The Customer Experience Professionals Association (CXPA), an international non-profit organization created to guide and enhance the growing field of customer experience management, today announced its most recent new members, including ForeSee as a Gold Sponsor and SoundBite Communications as a Bronze Sponsor.

The newest CXPA Corporate Members include:

Since its founding last year, the CXPA has welcomed nearly 1700 members into its community, and its innovative offerings continue to attract new participants who are looking to share, learn, network, and improve the overall quality of the customer experience management discipline. One unique program launched this year is CX Best Practice Visits (BPV), where CXPA members will obtain extensive first-hand knowledge of successful approaches to customer experience (CX). The inaugural Best Practice Visit will take place at Fidelity Investments in Boston on October 3, 2012; member interest has been so high that the event quickly reached capacity.

Another CXPA groundbreaker is the new CX Tools program, where members can submit materials that have enabled them to achieve success, such as templates, processes, and documented CX approaches, for the benefit of other customer experience professionals. Also, with the start of the 2012 fall season, the CXPA has ramped up its networking activities, with an expanded series of in-person gatherings in North America and Europe, plus teleconferences. At the same time, the CXPA's interactive, educational webinars continue to offer members access to industry thought leaders and cutting-edge practices.

"We are pleased to welcome our newest members and sponsors to the CXPA community, and we look forward to their becoming involved with the CXPA's growing set of activities," said Jeanne Bliss, CXPA co-founder and vice-chair. "This continued growth demonstrates the value of the CXPA to the industry, and it is gratifying to see how we are increasing opportunities for customer experience professionals."

Led by respected experts in the customer experience field ‒ Temkin and Jeanne Bliss, co-founder and vice chair ‒ the CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of the discipline of customer experience management.

The CXPA offers membership in two categories: Individual and Corporate. Individual Membership is for customer experience professionals in the field. Corporate Membership is open to companies, government agencies, non-profits, educational institutions, tool providers, and others offering goods and services related to the field of customer experience. Corporate Memberships provide an unlimited number of Individual Memberships to employees. More information about the CXPA’s membership structure, benefits, and dues can be found at

About the CXPA

The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. It provides customer experience management professionals with educational and networking opportunities to help them succeed, and facilitates the industry-wide advancement of the discipline of customer experience management. The CXPA’s members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry.

Founded in April 2011, the CXPA has more than 80 Corporate Members and nearly 1,700 customer experience professionals in its community. CXPA Gold Sponsors include Adobe, Confirmit, ForeSee, RightNow Technologies, SapientNitro, SAP America, Inc., SAS, Tealeaf Technology, Vivisimo, and Vovici, a Verint Systems Company. Clarabridge, Inc., Corsential, Mattersight Corporation, Medallia, and ResponseTek are CXPA Silver Sponsors. For more information, visit

Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association. All other company names mentioned may be trademarks or registered trademarks of their respective holders.

Judith Vanderkay, +1-781-876-6208

Source: The Customer Experience Professionals Association