LeapFrog's LeapPad 2™ And Tag™ World Map Jumbo Puzzle Awarded Oppenheim Toy Portfolio Platinum Seal

EMERYVILLE, Calif., Oct. 2, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced LeapPad2™ and the Tag™ World Map Jumbo Puzzle received 2012 Platinum "Best Toy" awards from the Oppenheim Toy Portfolio. Educators, kids and parent testers evaluated hundreds of submissions to hand select the most engaging products and content for kids.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

The Oppenheim Toy Portfolio, led by industry veterans Joanne and Stephanie Oppenheim, is the leading resource and guide to the best in children's entertainment. Since 1997, the Oppenheim Toy Portfolio has awarded LeapFrog's educational entertainment more than 65 awards – more than any other learning company in the industry. Winning products include last year's #1 learning tablet for kids, LeapPad1™, and the #1 selling Tag™ Learn to Read System.

"The LeapPad2 tablet and the Tag World Map Jumbo Puzzle are outstanding new products," said Stephanie Oppenheim, publisher of the Oppenheim Toy Portfolio. "Our educators, kids and parent testers found LeapPad2 offers engaging content, is age-appropriate and easy-to-use. The Tag World Map is, hands down, the best interactive map on the market and our testers loved exploring the world through its educational activities and facts. These are both examples of using technology in the best possible way for engaging children."

"It is a tremendous honor to see two of our educational entertainment solutions awarded the highly-respected Oppenheim Toy Portfolio Platinum seal," said John Barbour, chief executive officer at LeapFrog. "Our highly experienced team of educational experts was involved in every stage of product development to ensure LeapPad2 and the Tag World Map Jumbo Puzzle offer fun, engaging and life-changing learning experiences."

About LeapPad2

LeapPad2 offers kids more engaging learning experiences than ever before. In addition to the new front-and-back cameras and video recorders and a faster LF 2000 processor, LeapPad2 now includes double the on-board memory (4GB) and a longer battery life, all wrapped in a high-tech styled kid-tough tablet design. LeapPad2's extensive library of hundreds of games, eBooks, videos, music and more are carefully designed and approved by LeapFrog's highly experienced team of educational experts. These include a combination of LeapFrog's top quality educational entertainment and engaging content from the biggest names in children's entertainment. LeapFrog's own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.

About the Tag World Map Jumbo Puzzle

The Tag World Map Jumbo Puzzle is an interactive, two-sided puzzle map that encourages kids to explore the world using the #1 selling Tag Learn to Read System. More than 300 touch points bring the map to life as kids meet characters from around the world, learn new languages and play games. Additionally, kids will practice geography skills as they learn about continents, countries and even animals around the world. The Tag library features more than 80 interactive books, puzzles, maps and more, organized by series: Get Ready to Read, Early Reading, Read on Your Own and Learn Through Reading. The Tag World Map Jumbo Puzzle is part of the Learn Through Reading series which is designed to help kids apply critical reading skills to explore topics like science, geography, writing and more.


LeapPad2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. The LeapPad2 Disney Princess Bundle is sold at MSRP $129.99. Downloads are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. New accessories for LeapPad2 include a video display case (MSRP $19.99), fashion handbag (MSRP $19.99), car adapter (MSRP $14.99), gel skins (MSRP $9.99) and much more. An optional recharger pack is also available at MSRP $39.99. LeapPad2 is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for the LeapPad2 tablet. For more information on LeapPad2, visit http://www.leapfrog.com/leappad2

The Tag World Map Jumbo Puzzle is priced at MSRP $19.99 and Tag Reading System is priced at $34.99. They are recommended for children four to eight years and now available at leapfrog.com, online and at major retailers in the U.S., Mexico, Spain, France, Canada and more. For more information on other Tag offerings, visit www.leapfrog.com/tag.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.

About Oppenheim Toy Portfolio

Founded in 1989 by child development and toy experts, Joanne Oppenheim and her daughter Stephanie Oppenheim, as the leading independent guide to children's media. The organization does not accept entry fees for reviewing products. All award winners are reviewed by the Oppenheims for age-appropriateness and fun. Their findings can be found at www.toyportfolio.com. Products are further tested by their network of kid testers all over the country. The Oppenheims are contributors to NBC's TODAY Show.


Monica Ma

Kathryn Green

LeapFrog PR

LeapFrog PR





SOURCE LeapFrog Enterprises, Inc.