Cephasonics Signs Distribution Agreement With Excelpoint To Support Sales In China

SANTA CLARA, Calif., Oct. 2, 2012 /PRNewswire/ -- Cephasonics, Inc., a technology-innovation leader focused on delivering mixed-signal semiconductors, modules and subsystems to the imaging and ultrasound markets, today announced that it has signed a distribution agreement with Excelpoint Systems (H.K.) Limited, a leading demand-creation distributor of advanced technology and total solutions provider with offices in 12 major Chinese cities. The strategic agreement is effective immediately.

"With increased demand for our embedded-ultrasound technology from Chinese medical-equipment manufacturers, we've partnered with Excelpoint to increase our sales coverage and serve our growing customer base," said Danny Kreindler, senior director of marketing at Cephasonics. "The professionalism, passion, and dedication of the entire Excelpoint organization are unparalleled and vital to our mutual success."

Cephasonics released the CSK9130, its second-generation ultrasound beamforming front-end system, late last year. Designed with Cephasonics' award-winning AutoFocus™ technology, the incorporated IC is the industry's only available receive beamformer ASSP. The highly configurable, flexible sub-system and IC support a wide range of ultrasonic-based applications from traditional imaging solutions to ultrasound-based point-of-care applications. Cephasonics also sells its award-winning 16-channel, 12-bit, 65Msps analog-to-digital converter that offers the industry's highest density and lowest power per channel. This device has been designed into medical ultrasound solutions as well as various industrial imaging applications.

"Cephasonics' ultrasound application-programming interface (API) and easy-to-embed sub-systems make it simple for our customers to develop application-specific solutions and thereby speed time-to-market," said Samuel Ge, vice president of field applications at Excelpoint in China. "The Cephasonics complete front-end sub-system provides the perfect blend of high performance, low power and low cost required by the Chinese medical-equipment market."

About Excelpoint

Excelpoint Systems (H.K.) Limited is a total solutions provider of quality components, engineering designs and supply chain services to electronics manufacturers in China including original equipment manufacturers (OEMs), original design manufacturers (ODMs) and electronics manufacturing services (EMS) providers.

Excelpoint works closely with its principals and electronics manufacturers to identify new trends and technologies, and to create and test new technical features that will complement its customers' products. Excelpoint has R&D centers to create innovative solutions that can be found in industrial instrumentation, wireless communications and consumer electronics equipment.

Excelpoint Systems (H.K.) Limited is a wholly owned subsidiary of Excelpoint Technology Ltd. Listed on the Mainboard of the Singapore Exchange Securities Trading Limited ("SGX-ST"), Excelpoint Technology Ltd has facilities and offices in more than 25 cities in over 11 countries across the Asia Pacific region. For more information about Excelpoint, please visit www.excelpoint.com.cn.

About Cephasonics

Cephasonics, Inc. provides a complete range of technology, semiconductor and subsystem products that increase the performance, lower the power and accelerate time-to-market of ultrasound devices. Launched with a management buyout of Samplify Systems' Ultrasound Business Unit and headquartered in Santa Clara, Calif., the company's technology and semiconductor products, including its AutoFocus™ beamforming technology and its SAM1600 family of ADCs, have won multiple industry awards for innovation. Additional information about Cephasonics can be found at www.cephasonics.com.

AutoFocus is a trademark of Cephasonics.

Agency Contact:
Judy Kahn
(650) 948-8881

Company Contact:
Danny Kreindler
(408) 518-2399

SOURCE Cephasonics, Inc.