Visicom Teams with Favorite Brands Wine & Spirits to Optimize Their Mobile Sales Force

BEDFORD, Mass.--(BUSINESS WIRE)-- Visicom, a global provider of mobile software solutions for workforce automation, announces that Favorite Brands has successfully implemented VisicomSFA for their field sales representatives.

Favorite Brands joins the Visicom family of 100+ customers, which includes Nestle and Unilever, who are using the Visicom solution to optimize workforce productivity, reduce operations costs and enhance customer service. VisicomSFA is designed for Pre-Sales and Merchandising across the Windows (Standard or CE) and Android (Tablet and Smartphone) platforms, Favorite Brands selected VisicomSFA to operate on their Pre-Sales field representatives’ Dell Latitude 2120 netbooks.

Favorite Brands needed a mobile solution that would be able to handle the size of their product list and specialized pricing, while allowing their 70 field sales representatives to have efficient on-site visits. VisicomSFA was able to handle and organize the Favorite Brands product list of 4,800+ SKU’s, and give their sales representatives the tools to easily handle wine distribution specific requirements. VisicomSFA was also able to deliver the unique pricing controls that Favorite Brands needed in order to give their field representatives the freedom to set their own pricing while keeping within the corporate constraints. Having these and other functions at a ‘clicks reach’ allows for efficient, ‘in-out’ on-site visits. VisicomSFA is fully integrated with Favorite Brands existing RAS solution.

“Visicom support and response time are exceptional across the board.” said John Beagle, Favorite Brands IT Manager.

“After working in the distributing industry for over 11 years, I've never had a smoother and seamless deployment than with Visicom's VisicomSFA.” said Gabriel Gomez, Favorite Brands Project Manager.

About Favorite Brands LLC

Operating as an alternative to the mega-wine distributors, Favorite Brands utilizes a focused approach to bring select wine & spirits to retail purveyors and restaurateurs in key markets of Texas and New Mexico. Favorite Brand’s overriding object will always be to blend innovation with superior wine knowledge in order to bring premium products to a market that currently get lost in huge distributor portfolios.

About Visicom

Visicom helps customers in consumer goods industry take advantage of mobile technologies and manage their sales force more effectively. Its product portfolio contains integrated solutions for both Sales Force Automation (SFA) and for Direct Store Delivery (DSD). No matter if it's modern or traditional trade, pre-sales, direct sales/peddle sales, direct delivery or merchandising - Visicom can integrate all types of teams to work as one.

Visicom has been established in 2000 and during the last years its customer base reached over 10,000 mobile users with over 100 customers in over 30 countries on 5 continents. Customers using Visicom solutions include Southwest Beverages, Carlsberg, RC Cola, Kalil Bottling, PepsiAmericas, Nestle and Unilever.

For further details, please visit our website at

Brian Budd, 941-387-0950
VP of Sales

Source: Visicom