Pelion Sunrise Names Michael Lawrence President And COO - Indoor Snow Entertainment Destination

SUNRISE, Fla., Oct. 2, 2012 /PRNewswire/ -- Pelion, a premier indoor entertainment destination to be located adjacent to Sawgrass Mills Mall in Sunrise, Florida - and featuring the largest indoor ski trails in the world, has named Michael Lawrence as President and COO. In this role, Mr. Lawrence will manage the growth and strategic development of Pelion while meeting all operational and financial performance goals. With more than 30 years of industry experience, Mr. Lawrence joins Pelion with a background in hospitality operations and development management expertise for premier hotels, destination resorts and private clubs at the corporate and property-level.

Previously, Mr. Lawrence served a critical role in the training and development of executive and management talent for the upscale hospitality properties owned and managed by ClubCorp, Interstate Hotels & Resorts, The Boca Raton Resort & Club, and Boca Resorts. In his senior management roles, he was responsible for all aspects of corporate organizational development and human resources management, specializing in programs that prepared the entire chain-of-command for internal and external growth through mergers and acquisitions. With Boca Resorts, Mr. Lawrence was responsible for the operations of Boca Resorts Premier Club Program, which offered exclusive membership services within the private clubs of Boca Resorts properties. He has served as general manager for full-service independent and nationally branded hotels in Washington, DC and Long Island; and also served as GM/COO for the world famous Colonial Country Club in Fort Worth, and the beautiful Berkeley Hall Club near Hilton Head.


Pelion is an iconic fully enclosed indoor snow entertainment destination in Sunrise, Florida featuring ski runs twice the size of Ski Dubai and an immersive theme park experience featuring winter sports and related activities with real snow and ice for thrill seekers, adventurers and families seeking to participate in fun-filled activities year round. Within the iceberg shaped structure, Pelion patrons will discover a winter wonderland of indoor skiing, snowboarding, tobogganing, sledding, electric snowmobiling, ice skating, half-pipe, moguls, ice wall climbing and more. All of the Pelion Sunrise activities are within a controlled climate of 31oF.

As a complete vacation destination, there is another side of Pelion Sunrise available at comfortable room temperatures. Experience the largest indoor skate park in America that features racing in high-performance electric race karts as well as thrill rides, virtual reality 4D simulations, climbing wall maze, laser tag, paintball and other extreme activities. There will be an exhaustive and amazing array of activities to do at Pelion, which will satisfy all age groups. Pelion Sunrise will also include a full-service 300-room conference hotel.

Pelion is committed to being an environmentally friendly partner with the Sunrise, Florida community, a responsible steward of ecology and a leader for a greener tomorrow. Pelion designs will use natural gas to power all of energy needs as well as making real snow.

Bringing approximately 3,000 construction jobs to Sunrise and sustaining a permanent workforce of 2,000 jobs throughout operations, Pelion will become a significant source of economic growth for the City of Sunrise, Broward County and the State of Florida. For more information on Pelion Sunrise, visit

SOURCE Pelion Sunrise