5W Public Relations Rebrand Highlights "REAL. RESOURCEFUL. RESULTS." Tagline For Leading PR Agency

NEW YORK, Oct. 2, 2012 /PRNewswire/ -- 5W Public Relations (http://www.5wpr.com), one of the top twenty-five independent U.S. public relations firms launched its new corporate identity today, including a new logo and tagline – "REAL. RESOURCEFUL. RESULTS." The new brand reflects 5W's values for clients and employees in the tenth full year of business for the firm since its founding in 2003 by Ronn Torossian as a single-man operation.

"After ten years in business, we needed an updated look and feel to match the agency that we are today. We have amazing clients, staff and culture and it was time for a new identity that reflects our growth," said Torossian. "We exist to help the companies, people and issues we work for get attention in today's noisy, crowded world. We think on our feet, relentlessly uncover opportunities and never lose sight of our clients' goals. We are known for big ideas and smart, resourceful programs and people that deliver game-changing results. The future of 5W is just beginning."

The 5W rebrand includes trade advertising, new signage, and the new corporate branding that will be rolled out across all of the PR Agency's platforms, internally and externally.

"5W has an amazing group of people and clients that are all focused on achieving more. 5W is a different kind of firm, and our rebrand captures the essence of who we are today," said Don McIver, Chief Operating Officer of 5W Public Relations. "2012 will be our best year ever, and the best is yet to come."


5W Public Relations (www.5wpr.com) is a full-service agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

Ronn Torossian

SOURCE 5W Public Relations