Badgeville Announces Engage New York City Tour on October 17

REDWOOD CITY, Calif. and NEW YORK, Oct. 2, 2012 /PRNewswire/ -- Badgeville, the #1 gamification and behavior management platform, today announced Engage New York on October 17, 2012, a half-day of exclusive panels, keynotes, and discussion on how to drive customer and employee behavior using game mechanics. Senior executives from Samsung, EMC, CA Technologies, Bell Media, and TIBCO will be joining the speaker lineup for this invite-only event for business leaders.

"Gamification and related techniques are proven to drive user behavior in both customer and employee-facing experiences," said Kris Duggan, CEO, Badgeville. "For business executives and managers seeking to better understand how to apply game mechanics to achieve real business goals, we are dedicated to providing educational programs covering successful use cases of these powerful mechanics. We look forward to bringing our city tour series to New York, featuring a lineup of the industry's top innovators across B2C and B2B technology, retail, entertainment, and loyalty."

Why Gamification?

Gartner reports that 70 percent of global enterprises will have at least one gamified app by 2014. Gamification helps HR leaders, marketers, sales directors, product managers and community experts increase both customer and employee engagement by 20 percent or more. These techniques help solve the engagement crisis: 66 percent of enterprise software buyers say their effective usage levels are under 50 percent, according to Sandhill Group & Neochange. Meanwhile, 72 percent of people never login to engage with user generated content tools, claims Gartner. The research firm also notes that 40 percent of customer communities are abandoned after four months due to a failure of the organization to foster engagement. This is why the gamification market, according to M2 Research, will reach $2.8 billion in the U.S. by 2016.

Join Badgeville and engagement thought leaders at Engage New York on Wednesday, October 17. Topics covered will include:

  • How to create loyal, engaged customers through modern gamified experiences
  • Employee engagement: why gamification helps save $300B in lost productivity
  • Creating vibrant, self-sustaining online communities in a B2B world
  • The Second Screen: the entertainment industry gets gamified

Featured Speakers at Engage New York include:

Michelle Accardi, VP of ePlatform Marketing, CA Technologies
Matthew Brender, Sr. Social Engagement Manager, EMC
Alan Lepofsky, VP and Principal Analyst, Constellation Research
Mark Goldstein, Founder and Chairman, TIBCO
William Hussey, Manager, Developing Platforms, Bell Media
Matthew Moller, Director of Digital Engagement, Samsung Electronics America
Bill Piwonka, VP of Marketing, Janrain
Jeanne Meister, Future Works & Forbes Author
Kris Duggan, CEO, Badgeville

Engage New York is an invite-only event. Invitations can be requested at

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 180 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

SOURCE Badgeville