Research and Markets: China Leather Shoes Industry Report, 2012

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "China Leather Shoes Industry Report, 2012" report to their offering.

As world's largest footwear production base, China produced 4.271 billion pairs of leather shoes in 2011. In the past decade, China's output of leather shoes grew at a CAGR of 12.14%, however, the YoY increase in 2011 was merely 2%, then 10% in the first half of 2012.

There are three important leather shoe industry clusters in China, respectively, Guangdong, Zhejiang, Fujian, of which, Guangdong Province gives priority to the production of women's leather shoes, mainly gathered in Dongguan, Huizhou and other places; in Zhejiang Province, manufacturing of men's leather shoes occupies a dominant position, chiefly concentrated in Wenzhou, Wenling, and Taizhou; as for Fujian Province with sports shoes as the traditional product, the leather shoe industry has witnessed rapid development in recent years, and related companies are primarily gathered in Jinjiang and Shishi.

Guangdong and Zhejiang provinces are mostly doing contract manufacturing for foreign brands, oriented to export sales. Influenced by the rising RMB exchange rate, combined with the rise in labor costs, some small- and medium-sized footwear enterprises in the two provinces have collapsed or turned to Hunan, Jiangxi, Guangxi, Henan and other inland provinces, showing a downward tendency. By contrast, products of Fujian Province, dominated by domestic sales, are less exposed to the impact. In the first half of 2012, Fujian Province has accounted for 39% of China's total output of leather shoes, ranking first nationwide, followed by Guangdong and Zhejiang provinces.

Currently, the vast majority of China's well-known brand owners adopt the multi-brand strategy, involving seriation of flagship brands, acquisition or acting for other brands, represented by Belle International Holdings Limited, C.banner International Holdings Limited, Foshan Saturday Shoes Co.,Ltd, Le Saunda Holdings Limited and other listed companies; while Fuguiniao, Red Dragonfly, Yearcon, etc. are still dominated by single brand, due to the limitation of corporate scale and funds.

Key Topics Covered

1. Leather Shoes Industry

1.1 Overview of Leather Shoes

1.1.1 Definition

1.1.2 Dermal Mark

1.1.3 Gross Margin

1.2 Global Pattern

1.2.1 Industrial Pattern

1.2.2 Brand Pattern

1.3 China Pattern

1.3.1 Industrial Pattern

1.3.2 Brand Pattern

2. China Leather Shoes Market

2.1 Output

2.2 Consumption

2.2.1 Consumption

2.2.2 Per Capita Consumption

2.3 Exports

2.4 Market Segment

2.4.1 Women's Shoe Market

2.4.2 Men's Shoe Market

3. Regional Market

3.1 Regional Pattern

3.2 Development in Fujian

3.3 Development in Guangdong

3.4 Development in Zhejiang

4. Marketing Channel

4.1 Product Price

4.2 Brand Strategy

4.3 Marketing Channel

4.4 Online Shopping

5. Leather Market

5.1 Classification of Leather

5.2 Market Profile

5.3 Competitive Landscape

5.4 Development Tendency

6. Key Enterprises

Companies Mentioned

- Belle International Holdings

- C.banner International Holdings

- Daphne International Holdings

- Foshan Saturday Shoes

- Fuguiniao

- Harson Trading (China)

- HengDa


- Kangnai Group

- Le Saunda Holdings

- New Brand

- New Business Development Layout

- Spider King Group Shoes

- Walker Group Holdings Limited


- ZheJiang AoKang Shoes

- Zhejiang Red Dragonfly Footwear

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Clothing

Source: Research and Markets