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CommuniTech Launches 'Marketing Rescue!' for PA-based Organizations With Ineffective Marketing Programs

PITTSBURGH, Oct. 2, 2012 /PRNewswire/ -- CommuniTech, LLC, a Pittsburgh-based full-service marketing firm today announces the launch of 'Marketing Rescue!' service. As part of this aggressive offering, Pam Selker Rak, veteran Pittsburgh-based marketing entrepreneur, would 'rescue' failing or ill-producing marketing programs in four days on a $10,000 budget. The service would be backed up by CommuniTech's team of designers, web programmers, CRM experts and marketing strategists.

"I've always joked that my dream would be to start a reality show called, 'Marketing Rescue!'" said Pam Selker Rak, president of CommuniTech, LLC. "I even have my pitch to network execs figured out: It's bad marketing meets Bar Rescue or Restaurant Impossible. CommuniTech has built its success on creative measurable programs, implemented with fast turnaround times to enable clients to stay competitive and measure they're success. So I'm practically doing this initiative already, minus TV cameras."

As part of the service, Rak and her team would first assess the problems with a participating organization's current marketing program, and would then develop a new marketing strategy based on the revenue goals of the organization; oversee the redesign of campaigns; set up a process to measure the program; educate the leadership team; and, train the marketing staff to carry out the new program long after CommuniTech leaves.

The engagement would be four days onsite with the company at a fixed cost of $10,000.

"CommuniTech is in its 16th year as a successful marketing firm with national clientele," explains Rak. "As part of my role as marketing educator, I do a lot of educational sessions whereby I teach other marketers how to improve results while also proving the value of marketing to their leadership teams. We've developed a process-driven marketing program that our clients use very successfully, and we'd rise to the challenge of our new service by 'renovating' marketing programs to the point where marketing teams could report its return on investment and compile reports that tie marketing directly to qualified leads and leads directly to closed sales."

To determine if an organization is in need of a 'Marketing Rescue,' consider the following:

  1. Can you report to your leadership team – on a regular basis and at any given time – as to what the precise return on investment is for your current marketing program?
  2. Are your marketing campaigns getting at least a 2-5+% response rate consistently?
  3. Can you prove to your sales team that you're generating highly qualified leads against criteria that they helped create and bought into ahead of time?
  4. Does your marketing program directly help meet the company's annual revenue goals?
  5. Do customers or prospects comment positively about your brand, to the point where they're engaging in your social media program and evangelizing for you?

If someone answers 'no' to at least three of these questions, their business is probably wasting thousands – if not hundreds of thousands – of dollars each and every year on ineffective marketing and need a 'Marketing Rescue!'

CommuniTech is initially offering its service exclusively for Pennsylvania-based organizations. For organizations interested in applying for this service, please visit www.ctechrocks.com/rescue.

About CommuniTech, LLC
CommuniTech is a full-service marketing firm based in Pittsburgh. Its national clientele represent organizations in technology, health care, manufacturing, consumer, to name a few. Founded in 1995, CommuniTech offers an end-to-end range of strategic and tactical marketing services. Its brand, "Our Marketing Rocks," was created as a direct result of clients telling the CommuniTech team that their creativity and service 'rocks!' Visit us at www.ctechrocks.com and on Facebook, Twitter and YouTube, or call 412.221.4550 for more information.

SOURCE CommuniTech