Macromill Creates Short Movie with Dance Group WORLD ORDER

TOKYO, Oct. 3, 2012 /PRNewswire/ -- Japanese online research company Macromill, Inc. has created a short movie in collaboration with the seven-men dance group WORLD ORDER led by former martial artist Genki Sudo.

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WORLD ORDER is known for its robotic dance moves performed by what appear to be typical Japanese businessmen wearing suits and ties, and their performances have earned praise in Japan and overseas after their videos were uploaded on YouTube. Some of their popular works have been played over 4 million times and their music videos have been viewed over 25 million times so far.

In this short movie, the WORLD ORDER members march through the Macromill offices and dance alongside the company's employees. Eventually, the employees join WORLD ORDER for the robot dance finale. The story is about Macromill, which hopes to become the number one marketing research company in the world, creating momentum for innovations together with the widely popular WORLD ORDER.

On the occasion of the release of the movie, Macromill is conducting "MACROMILL X WORLD ORDER Gift Certificate Campaign," which gives away gift certificates to 100 people who participate in the campaign through Oct. 31, 2012. Please read profiles of our seven employees and vote for your favorite ones using Twitter.


WORLD ORDER is a male dance group founded by martial artist-turned-entertainer Genki Sudo. Its seven members include chief choreographer Ryo Noguchi. Their distinctive style of dancing, which is a collection of ideas of all the members, receive ardent support in Asia, the United States, Canada and Europe.
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About Macromill, Inc.
Macromill in Japan is an online research company capable of instantly collecting consumers' opinions about merchants and services of various corporations. "QuickMill" is a standard research service conducted with Macromill's online panel of around 1 million members in Japan with the results being delivered within 24 hours from the start of the survey. Other services include "GlobalMill," which specializes in global marketing research. The company is headquartered in Minato Ward, Tokyo. Its Chairman and President: Tetsuya Sugimoto.

Rieko Yokota, Tomoko Takahashi
Public Relations Office
Macromill, Inc.
Tel: +81-3-6716-0707
Fax: +81-3-6716-0701

SOURCE Macromill, Inc.