JUST EAT acquires Spanish competitor to consolidate position as world leader

Acquisition of SinDelantal.com builds on number one position in Spain

LONDON--(BUSINESS WIRE)-- JUST EAT, the world’s leading online takeaway ordering service, has consolidated its position as both global leader and number one in Spain with the acquisition of SinDelantal.com, its main competitor in the Spanish market.

The deal will add 1,300 restaurants to Just-Eat.es. The company plans to grow its network to over 3,000 delivery restaurants in 2013, generating tens of millions of euros of additional revenue for restaurant owners. Sindelantal.com was founded in 2010 by Evaristo Babé and Diego Ballesteros, who will remain with the company to oversee the transition of restaurants and customers to JUST EAT.

Klaus Nyengaard (@klausnyengaard), CEO of JUST EAT, said “Spain is a major area of growth for us, and we are very pleased to be consolidating our position as number one in the region. SinDelantal.com is a business that aligns perfectly with our own values, and we are excited to be welcoming them to the JUST EAT group.”

Jerome Gavin, MD of Just-Eat.es, said “This acquisition will benefit thousands of restaurant owners and hungry internet users all over Spain. We want to provide the takeaway-eating public with as much choice and variety as possible, and SinDelantal.com will help us deliver that. Since we started in Spain, JUST EAT has introduced hundreds of thousands of customers to the idea of ordering takeaway online. It is catching on at a pace we never imagined prior to launch. This acquisition will only help that growth continue.”

Evaristo Babé and Diego Ballesteros, founders of SinDelantal.com, added: “We are extremely pleased to be working with the world’s leading player in the industry. We believe that this is great news for the Spanish market and can only benefit the restaurant industry as it embraces e-commerce.”

The acquisition of SinDelantal.com is the first following a £40 million round of funding in April, led by Vitruvian Partners. It comes off the back of a major brand repositioning, launched in the UK with the strapline Don’t Cook, JUST EAT, backed up by a £5 million spend and due to be rolled out to the other countries in JUST EAT over the coming months.

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About the JUST EAT Group

JUST EAT (@JustEatNews), launched in Denmark in 2001, is based in London and is now active in 13 countries around the globe. JUST EAT is currently generating over £400m in revenue per year for the restaurant industry and has received more than 50m orders since the site launched with well over 1,000,000 Facebook fans around the world. There are currently over 28,000 takeaway restaurants signed up to JUST EAT’s site which uses proprietary technology to offer an efficient on-line ordering service. JUST EAT was listed in the TechCrunch Europe Top 100 Index 2010 and was also recently ranked number 31 in the Sunday Times Tech Track 100.

About SinDelantal.com

SinDelantal.com was launched by entrepreneurs Diego Ballesteros and Evaristo Babé in April of 2010 as a guide for restaurants with delivery service. It soon became a reference for ordering food online among Internet users in Spain and received the support of KOMM Investments, Vitamina K and Kibo ventures so as to propel further growth (1.8 million euros), and incorporated Michael Kleindl as chairman of the board.

In January of 2012 it began its international expansion with the launch of SinDelantal.mx by acquiring the Mexican company Miorden.com. In September of 2012, with 1.300 restaurants and almost 150.000 orders served, SinDelantal Spain will now form part of the Just Eat Group.

Brands2Life
Josh Turner or Will Painter
0207 592 1200
justeat@brands2life.com

Source: JUST EAT