LeapFrog Products Awarded Best Of 2012 By Dr. Toy

EMERYVILLE, Calif., Oct. 3, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced that multiple LeapFrog products received top honors from Dr. Toy in three categories: LeapPad2™ was recognized as a "10 Best High Tech Product" and "100 Best Children's Product;" and LeapsterGS™, Touch Magic™ Rockin' Guitar and the Tag™ Human Body Discovery Pack were recognized as "Best Picks for Children's Products."

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Dr. Toy's Product awards were developed by noted child development authority Stevanne Auerbach, Ph.D. Dr. Toy annually selects the most engaging, educational and age-appropriate products for kids to help guide parents with their holiday purchase. Since 1995, LeapFrog has received 45 accolades from Dr. Toy. This year again, LeapFrog products were a clear favorite among hundreds of submissions.

"LeapFrog creates remarkable learning solutions that engage children of all ages," said Dr. Toy, Stevanne Auerbach, Ph.D. "My goal is to help parents select the best products to enhance their child's play and learning, and LeapFrog products offer kids the ultimate learning experience. Not only do children learn while having fun, but parents know LeapFrog products are kid-tough, age-appropriate and affordable."

"Dr. Toy is a leading expert on children's products and we are delighted to receive multiple accolades for LeapPad2, LeapsterGS, the Tag Human Body Discovery Pack and Touch Magic Rockin' Guitar," said John Barbour, chief executive officer at LeapFrog. "Parents value Dr. Toy's recommendations and it is rewarding to know LeapFrog products continue to be recognized as the best educational entertainment year after year."

About LeapPad2
LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor and double the on-board memory (4GB), all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 also has improved battery life and is compatible with a recharger pack, available separately.

About LeapsterGS
LeapsterGS, the newest addition to the award-winning Leapster® family, is a revolutionary new video gaming handheld that offers fast-action gameplay packed with rich learning in a sleek and kid-tough design. LeapsterGS keeps kids engaged in learning by putting them in charge of the action with updated features including motion-based play, a built-in camera and video recorder and kid-friendly controls.

LeapPad2 and LeapsterGS share an extensive library of hundreds of games, eBooks, videos, music and more that are carefully designed and approved by LeapFrog's highly experienced team of educational experts. These include a combination of LeapFrog's top quality educational entertainment and engaging content from the biggest names in children's entertainment. LeapFrog's own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.

About Tag Human Body Discovery Pack
The Tag Human Body Discovery Pack is an interactive, jumbo two-sided chart and game board that encourages kids to learn about the human body using the #1 selling Tag Learn to Read System. More than 300 interactive responses and 40 learning activities bring the chart and game board to life as kids learn about the human body, body systems, health and nutrition in a fun and engaging way. It also includes an interactive growth chart and three interactive sticker sheets with glow-in-the dark bone stickers. The Tag library features more than 80 interactive books, puzzles, maps and more, organized by series: Get Ready to Read, Early Reading, Read on Your Own and Learn Through Reading. The Tag Human Body Discovery Pack is part of the Learn Through Reading series which is designed to help kids apply critical reading skills to explore topics like science, geography, writing and more.

About Touch Magic Rockin' Guitar
Touch Magic™ is a new line of interactive toys that encourage learning and exploration through intuitive touch technology. The Touch Magic Rockin' Guitar helps build confidence through role-play as kids strum away to preschool songs. This lightweight, portable guitar brings music to life as it develops preschool skills like learning the ABCs and new words through learning songs.

LeapPad2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. LeapsterGS is sold at MSRP $69.99 and is recommended for children 4 to 9 years. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad2 and LeapsterGS are now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2 and LeapsterGS platforms. For more information on LeapPad2 and LeapsterGS, visit www.leapfrog.com/leappad2 or www.leapfrog.com/leapstergs.

The Tag Human Body Discovery Pack is priced at MSRP $24.99 (US) and recommended for children four to eight years. The Human Body Discovery Pack is now available at leapfrog.com, online and at major retailers in the U.S., Mexico, Spain, France and Canada. For more information on other Tag offerings, visit www.leapfrog.com/tag.

The Touch Magic products are priced at MSRP $24.99 and recommended for children two years and up. The Touch Magic Rockin' Guitar is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK, Ireland, France and Spain and will be available in select other countries such as the Middle East, Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries this fall. For more information on other Touch Magic products, visit www.leapfrog.com/toys.

*Based on a 2010 survey conducted by LeapFrog of U.S. teachers participating in its Tag Kindergarten Program, who received Tag School Reading Systems from LeapFrog for use in their classrooms.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.


Monica Ma

LeapFrog PR



Kathryn Green

LeapFrog PR



SOURCE LeapFrog Enterprises, Inc.